Client: Spartanburg, School District 2, Oakland Elementary, & Rainbow Lake Middle School

Logo Designs

District Two, comprised of 16 Elementary, Middle, and High Schools, has one core principle; “Students First.” From instructional to financial decisions, this principle is the basis of all decisions District Two makes. This same philosophy held true when deciding to change their logo. District Two ultimately chose Arrowhead Design Co. for the task. The goal of this new logo was to not only showcase District Two’s educational offerings, but the community it encompasses. Adrian Acosta, Director of Public Relations, shared, “We wanted the District 2 logo to show who we are as a place and more than what we do as administration. People have a lot of choices when it comes to where they want to live and have their children attend school. When you move here, you’re getting a package— a place to live, work, and an education.” Taking all of this into consideration, Arrowhead Design Co. presented a logo exhibiting a geographic landscape, highlighting what Acosta refers to as the “common bond” of the district. Acosta and the District Two community were thrilled with the result stating, “Parents, students, and teachers all loved it. The kids say the design makes them feel like they’re going on an adventure. Who doesn’t want to feel like that about their education?” The sincerity behind this sentiment was further expressed when Acosta referred Arrowhead Design Co. to Lora Mckillop, Principal of Oakland Elementary School, and Trenton Hardee, Principal of Rainbow Lake Middle School. Both Mckillop and Hardee were eager to refresh their own logos after seeing the logo created for District Two. 

Mckillop of Oakland Elementary School’s goal was to create two logos; one more traditionally professional and one that bolstered the atmosphere Oakland Elementary School promotes. Mckillop expressed, “We wanted our logo to show that we’re a fun place to be and it does.” 

Rainbow Lake Middle School was next to seek out Arrowhead Design Co. for a new logo. Hardee of Rainbow Lake Middle School knew that their logo needed a refresh but didn’t have a set idea for it when beginning the project. Hardee expressed “We wanted them [Arrowhead Design Co.] to show us what they could do.” He continued on to say “Our logo needed a refresh and it is spot on.” Not only was Hardee impressed by Arrowhead Design Co.’s work; but also their professionality. “The entire process was super easy. They [Arrowhead Design Co.] were quick to respond and professional. I couldn’t imagine a smoother, better process.” While Acosta, Mckillop, and Hardee were all seeking different aspects in the process of recreating their logos, they can all agree on one thing; Arrowhead Design Co. not only delivered final results that exceeded expectation, they did so in a professional and personable manner.

Arrowhead Designers: Lanie Whitaker & Slade Mullinax
Blog written by: Arrowhead Content Strategist, Katie Sparks

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