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Young minds looking to unleash creativity.

We pride ourselves in having a team that’s all in our 20’s. We all have a fresh take on today’s latest design trends, and we want to unleash that creativity on your brand. Let’s get started…

Lanie Whitaker

PRESIDENT

Lanie Whitaker founded Arrowhead Design Co. in May of 2016 after two tasking positions as an in-house graphic designer for a tech start-up in New Jersey and a publication company in North Carolina. Lanie received her Bachelors in Art Studio with an emphasis in Graphic Design from USC Upstate and has used those skills and connections to build Arrowhead’s brand over the years. Today, Lanie oversees all of Arrowhead’s projects.

USC Upstate

Bachelor's Degree in Art Studio with an emphasis in Graphic Design. Class of 2014.

SYP Communications Award 2019

Lanie received the 2019 Spartanburg Young Professional award in Communications.

SYP & SCC Board of Advisors

Lanie serves on the board of Spartanburg Young Professionals and the Spartanburg Community College Digital Design Board.

Jamie Woodruff

VICE PRESIDENT

Jamie Woodruff joined Arrowhead just eight short months after Lanie created the company. There was an immediate need to start developing the “One-Stop-Shop” mentality that the company still holds today, and Jamie was in integral part of taking the digital media that Lanie was creating and physically printing those designs on to garments that you see all over Spartanburg today. Jamie comes from a background in design and print application after attending both USC Upstate and Clemson University. Today, Jamie oversees Arrowhead’s screen printing press and retail store.

Clemson University

Jamie studied English while at Clemson.

SYP Communications Award 2019

Jamie received the 2019 Spartanburg Young Professional award in Communications.

Slade Mullinax

CREATIVE DIRECTOR

Slade became a member of the Arrowhead Design Co. team in October of 2018 shortly after graduating. Slade received his Bachelors in Art Studio with an emphasis in Graphic Design from USC Upstate, and specializes in illustration. Today, Slade has produced many of Arrowhead’s signature projects and has been the lead designer for the majority of his time.

USC Upstate

Bachelor's Degree in Art Studio with an emphasis in Graphic Design. Class of 2018.

American Advertising Awards (Greenville)

Slade received Silver at the 2018 AAF awards (Greenville) for his Hansel and Gretel Book Cover Series designs.

Ima Ortega

DIRECTOR OF MEDIA PRODUCTION

Ima became a member of the Arrowhead Design Co. team in May of 2020 after partnering with Arrowhead for several years as a contract photographer & videographer. With over a decade of videography experience, from luxury lifestyle to high-speed racing, Ima Ortega is a cinematographer of the highest caliber. Today, he produces all of Arrowhead’s photo and video work.

Full Sail University

Bachelor's Degree in Media Communications.

Magazine Publications

Ima's work has been published in Forbes, Rob Report, and Altitude Magazines

Air Force Veteran

Ima served on Active Duty for 6 years and deployed to operations around the globe.

Kris Bridgeforth

GRAPHIC DESIGNER

Kris was born and raised in Indianapolis, Indiana until moving to Gaffney, SC in 2016 to be closer to his parents. Kris recently graduated from Spartanburg Community College and is a full time graphic designer for Arrowhead. Kris joined the Arrowhead Design team in August 2019 as a Junior Graphic Designer and is considered our “Photoshop Wizard”.

Spartanburg Community College

Associate's degree in Graphic Design. Class of 2020.

Skills USA Competition

Placed 8th in the national competition for animation.

Jared Draney

JUNIOR CONTENT CREATOR

Jared is currently attending Western Carolina University, where he is seeking his bachelors degree in Film and Television Production. He was 1 of 15 selected for the program out of around 150 and enjoys being a musician on the side, playing both the trumpet and high brass instruments. Jared joined the Arrowhead Design Co. team in May of 2020 as a Junior Content Creator and also works as the Content Creator for Western Carolina University Football. 

Western Carolina University

Seeking his Bachelor's Degree in Film & Television Production. Class of 2022

2020 Controlled Chaos Film Festival

Best Cinematography Award