Client: Nu-way Lounge
Logo, Menu, Website Design, Apparel Design, and Social Media Management
The Nu-way Lounge, a local favorite, Spartanburg’s oldest bar, and the folks we share a brick/mortar wall with, asked us to create a new look for the Nu-way that would give a fresh vibe, but also play off the traditional “dive bar” feel that everyone knows them by. We believe we’ve achieved that with the fonts, colors, and mix of old and new.
Logo: Plays off the traditional “PBR” can label
Menu: Combos the old logo with new fonts, and macro photography of burgers
Website: One-page “single scrolling” website with full menu and Instagram feed
Apparel: Custom illustrations of exterior sign, and the classic Redneck Cheeseburger
Social Media: Management of graphics on both Instagram and Facebook
Arrowhead Designer Slade Mullinax
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