Client: Partners For Active Living

2020 Crit Logo Design

We were so excited to have designed the logo for The Criterium bike race that happens annually at the end of April every year to kickoff Spring Fling. When approached by Partners For Active Living to create the brand, we assessed the logos from previous years and strategized what a refreshed logo would look. Pulling in elements from bikes, but also bringing back the use of a blue gradient to show movement, created a fun new look for the logo. To top it off, we chose a very modernized/sporty font for the name.

We can’t wait to see it in motion!!

VISIT THE CRIT WEBSITE (Crit website not designed by Arrowhead)

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