Hula Gunna Call? Arrowhead!

Hula Gunna Call? Arrowhead!

We like to have fun…can you tell? Every Thursday is Hawaiian shirt day in the office and we will always take advantage!

In 2020, we have reopened our doors after surviving the impact of COVID-19, with a new location, new faces, and a new arsenal of services to help further your brand. We are now a full-service design agency with the addition of media production including Video, Photos, Drones, and Virtual Tours. 

Our top of the line production equipment features our RED System Camera which offers incredible dynamic range and up to 8K resolution. We’ve partnered the highest industry standard equipment with our multi-talented Media Director, Ima Ortega, who has over 10 years of media production experience. 

Our skilled team of graphic designers can help you redesign your web page, logos, and step up your online campaign to outshine your competition. We will also take on the weight of managing your social media while maximizing your engagement for optimum monetization!

In a year where virtual presence has become more important than ever, can your business afford to wait? 

As we always say, don’t let your competition hire us first. 

We can provide you with any of the following services:

  • Web Design 
  • Graphic Design
  • Photo/Video
  • Social Media Management
  • Logos/Branding
  • Campaign Ideation
  • Drone Imagery
  • Virtual Tours

Contact info@arrowheaddc.com or call 864.558.7609 for more information about us. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 


Designing The BURG

Designing The BURG

Arrowhead was recently honored by the Spartanburg Chamber and “In The Burg” on our small business of the year award…read more about it below and on their website: https://intheburg864.com/designing-the-burg/

Here at InTheBurg, we’re all about all things Spartanburg and small business. So, it should come as no surprise that InTheBurg is a big fan of the original BURG-branding aficionados, Arrowhead Design Company!

Arrowhead Design Co. started small, with web and graphic design for local businesses and screen-printing their own Spartanburg-centric designs in-house.

In the early years, Arrowhead owners, Lanie Whitaker and Jamie Woodruff, made their name and brand known through pop-up events, festival booths, and printing-on-location, perfect for their brand’s organic and fast-paced vibes.

Today, Arrowhead Design Co. is the umbrella over several local operations, and a new national brandIn August 2020, Arrowhead moved operations from their original space on East Kennedy Street, to a new office and retail location at 870 East Main St.

You can’t miss their colorful new building; find whimsical murals by local artist Maggie MacDonald, whose studio fronts East Main St. Then, follow the parking directions behind the building to Arrowhead’s two new entities: the design headquarters office and BURG Apparel’s storefront and screen-printing studio.

Meet Lanie Whitaker, Arrowhead Design Co. President. Lanie founded Arrowhead in May 2016, and today leads a design team of seven young professionals in their 20’s.

Arrowhead Design Co. was recently awarded the James B. Thompson Small Business of the Year 2020 award at OneSpartanburg, Inc.’s Annual Celebration on September 1st.

In addition to Lanie, find numerous in-house specialists at the Arrowhead offices, including Director of Media Production Ima Ortega, Creative Director Slade Mullinax, Graphic Designer Kris Bridgeforth, Director of Business Development Heath Shaver, and Junior Content Creator Jared Draney.

Meet the squad and their numerous awards and design accolades here.

With new staffing specializations, Arrowhead Design Co. has expanded their business offerings to include dynamic web and graphic design, social media management, full-scale branding, marketing and advertising, and custom video services for their clients.

Located right beside the Arrowhead Design Co. offices, find BURG Apparel, the interactive shopping experience and storefront for all things “BURG” branding.

Browse custom shirt designs, printed in-house by hand. More than just Spartanburg t-shirts, BURG Apparel has stitched hats, pet bandanas, stickers, pendants, water bottles and mugs, postcards, and more to shop.

BURG Apparel may have started in Spartanburg, but Jamie has her eyes set on wider goals. With 70+ “Burgs” across the United States, the brand plans to market on the national level while printing locally. Shop new designs and gifts at BURGapparel.com.

“What ‘BURG’ are you from?”

 

Happy shopping, and congratulations to Arrowhead Design Co. on their Small Business of the Year recognition!

Contact info@arrowheaddc.com or call 864.558.7609 for more information about us. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 


Welcome Jared Draney!

Welcome Jared Draney!

Arrowhead’s New Junior Content Creator

Arrowhead is so excited to welcome Jared Draney to the team as our new Junior Content Creator! Jared currently attends Western Carolina University where he is seeking his degree in Film and Television Production. As the content creator for the Western Carolina football team, you can see his work published all over the university. We can’t wait to see what content he creates for Arrowhead and our growing list of clients!

Without further ado, we’d like to introduce Jared Draney!!

———

Hello everyone! My name is Jared and I’m extremely excited and ready to be a content creator for Arrowhead! Photography and Filmmaking are my biggest passions in life, and I’m a storyteller at heart. I started my journey with cameras when I was just a kid, making stop motion Lego videos. This love of making content has followed me all the way ever since, and now I get to do what I love everyday. The team at Arrowhead has created an amazing environment for creativity, and I’m so glad they’ve taken me on board!

Jared, how do you think you will apply your skills you’ve learned so far at Western Carolina to Arrowhead projects?

During my time at Western, I’ve been on plenty of film sets ranging from high budget to low budget, and have been contracted as many different film set positions. My concentration in the film program is in Cinematography, so I have been getting tons of experience using cameras and lighting setups. This knowledge and experience will help me make eye-catching, great content for Arrowhead productions!

Despite having a couple more years left of college, you already have a deep portfolio! What’s one of your favorite projects you’ve ever worked on?

One of my favorite projects that I worked on was a short film named “STATIC.” I was the Director of Photography and Camera Operator for this film, which was an absolute blast to shoot. We had an amazing cast and crew, and I won Best Cinematography at the Controlled Chaos Film Festival for it!

Tell us about your family and what it’s like living in Spartanburg, SC.

I have two amazing parents and two awesome sisters. We are very close and always have each other’s backs. My parents are my two greatest supporters and I’m super thankful for them.
I grew up across the bay from Manhattan, and moved to Spartanburg when I was 9. I’ve loved living here ever since. Spartanburg is a great city for its size, and I hope to keep watching it grow!

We know you love music! Tell us a little bit about that!

I was a trumpet player in middle school and high school. I was part of the marching band and it is one of my most favorite things. Even though I’m not currently active in any bands or music groups, I still play on the side and for fun!

You can reach Jared at jared@arrowheaddc.com!

 

Contact info@arrowheaddc.com or call 864.558.7609 for more information about us. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 


Welcome Ima Ortega!

Welcome Ima Ortega!

Arrowhead’s new Director of Media Production

Arrowhead has always provided small businesses with a niche experience that the “big box” agencies can’t truly provide. We plan on continuing this connection with our clients by adding Ima Ortega to our team! Ima comes from a background with a broad mix of local clients and also large corporate clients. His photography and cinematography experience will be a huge asset in growing our service list.

Without further ado, we’d like to introduce Ima Ortega!!

Hi I’m Ima, I’m a photographer and cinematographer with a diverse work history and I’m extremely excited to be part of the Arrowhead Team! I picked up a camera at the age of 3, and never really put it down since. I never really intended for my hobby to become a livelihood, I kinda just grew into it. Along the way to where I am now, I served 6 years in the Air Force, traveled to 43 countries, met thousands of amazing people during countless projects, got my degree and started a family, needless to say, I like to stay busy.

I look forward to furthering my career along side the rest of the Arrowhead team and seeing where this adventure takes us!

We’ve been working together through separate companies for years and now we’ve finally got the opportunity for you to join us…what are you most excited about to become our Director of Media Production?
I am excited to start producing content for our clients, having the entire creative team under one roof will allow for much more efficient workflow and turnaround time, meaning our clients can put out up to date content at extremely reduced times compared to media being produced by two different teams.

Also nerf gun battles in the office.

What’s one of your favorite projects you’ve ever worked on in your career?
Shooting luxury lifestyle photos in Barbados for 2 weeks, in a 10 million dollar apartment will probably stay in the top three for the rest of my life, but my real favorite was shooting photos for the Forza Ferrari team at Circuit of the America’s

When you’re not producing badass media, what do you do with your free time?
I love jumping around and trying new hobbies all the time. I always love to learn about new things and often find myself going down DIY project rabbit holes…like building a paludarium with a waterfall and live plants to sit on my desk.

You can reach Ima at ima@arrowheaddc.com!

Contact info@arrowheaddc.com or call 864.558.7609 for more information about us. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 


Congrats Kris Bridgeforth!

Congrats to Kris Bridgeforth!

2020 Spartanburg Community College Grad!

Lanie here – President of Arrowhead Design Company. Today is such a happy day for the Arrowhead team. Our 10 month internship with Kris Bridgeforth officially turns into a full time Graphic Designer position. Kris has come a long was since stepping through our doors, learning from both his professors and his co-workers at Arrowhead.

We’ve asked Kris to answer some fun questions, that we think you will enjoy! :

What’s it like to be done with school foreverrr??
“Although school may be over, I feel like my learning has just began. It’s an exciting feeling to get started on the journey that I believed I worked really hard for and its a major accomplishment.”

If there is one thing you know you will apply from your degree directly to your design work at Arrowhead, what would it be?
“I believe that the knowledge I’ve gained of design principles such as balance, contrast, etc will be the most directly applicable at Arrowhead.”

Your 10 month internship with us has now turned into a full time graphic design position!! What are you most excited about?
“I’m super hype to just get better as a designer. I’ve never been in a position that landed me around other creatives and its been quite the experience as I’m constantly inspired to develop my creativity.”

What’s your favorite thing to design and what’s your least favorite?
“My favorite things to design are album covers, posters, advertisements, and although proven to be tougher than usual, logos! My least favorite would probably be postcards lol.”

Your experience was cut a little short at SCC due to the Corona Virus, so If you could say one thing to your professors what would it be?
“I would say it has been awesome to be a student of individuals who care about the success of their students and in this short time, it has motivated me to be where I am today.”

Where do you see yourself in 5 years?
“Well with Arrowhead’s rapid growth, I hope to see JUNIOR knocked off my position for starters lol. Where I see myself in five years is always changing, but I hope to be a reliable designer for ARROWHEAD DESIGN COMPANY INC!!!!”

**In case you’re wondering…JUNIOR was knocked off his title immediately :p

Contact info@arrowheaddc.com or call 864.558.7609 for more information about us. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 


Agency Partner Program

10 Reasons Why You Want to Host Your Wordpress Website With Us…

  1. We include maintenance and editing time! Thinking about going the cheap route with Godaddy, Bluehost, or even Host Gator? Your biggest regret will be that when you need help with your site later on down the line, they won’t be willing to help you. Our hosting package comes with monthly plugin updates, as well as 2 hours of whatever updates you want on your website!
  2. We use the #1 Wordpress hosting company in the world and we are AGENCY PARTNERS with them. What does that mean? Flywheel, our hosting company (WP Engine partner) – is the fastest and most reliable hosting company around. They’ve recently upgraded us to the gold tier in their program, and we receive priority support.
  3. SSL certificate included! Certificates are a MUST HAVE in today’s world. It’s for the security of you and your website viewers. This comes at an extra cost from other companies, but is included with us!
  4. Backups every day for peace of mind! We back your website up every day to protect from white screens, hacks, and clicking accidents. We can restore your website back to the previous day if any of these things happen!
  5. Hacker-free security! No hosting platform is 100% secure, but we work extra hard to keep your website safe and free from hackers. IF they happen to get through, we will be responsible for cleaning things up for you!
  6. Talk to someone local! There is nothing more frustrating than having to explain your problem to a stranger. We’re local, and we are familiar, so pick up the phone and talk to us, or swing by and have a chat!
  7. Reliability! Our websites rarely go down..and when they do…we are on top of it! No hosting company can guarantee 100% up-time, but we guarantee that during downtime we are working to fix it!
  8. Google Analytics upon request! Want to know the top level stats from your website visitors? Top pages? Top referrers? Number of hits? We’ve got you! 🙂
  9. Organic SEO! Search Engine Optimization…it’s all the buzz right now. We are here to tell you that you have a lot bigger things to be worried about, but if you’ve got that bug in your ear telling you to work on your SEO, we build a solid foundation for each page to perform well.
  10. You will be hands off. This is our clients’ favorite part. We run their website for them, and all they have to do is send us an email with changes when they have them. Want to post a blog but don’t know how? How about add a new section to your page? Or maybe even add a pop-up during times like Covid-19 when you just want to get one quick message across to your customers/clients? We will do all of that, and you won’t catch an extra bill from us.

We aren’t shy…our hosting is $80/mon. and comes with everything we mentioned above. By the time you purchase your hosting, ssl certificate, and privacy from a big box store, you will be in the ballpark of $30/mon. (and most companies make you pay for a year in advance) The kicker is…you have to do everything yourself, fix it when it breaks, and wait on hold with a customer service rep for well…who knows how long. Worth the extra $50 to switch to us?:)

HAPPY HOSTING HUNTING…GLAD YOU STOPPED HERE 😉

Contact info@arrowheaddc.com or call 864.558.7609 to get started. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 


COVID-19 From A Millennial Design Agency's Point Of View...

COVID-19 From A Millennial Design Agency’s Point Of View…

Wow!! What’s going on guys? We’ve never seen anything like this in our short time on earth. We’ve heard everything from government conspiracies, to social experiments, to actual truth that there is a disease of this magnitude wafting it’s way across the planet…

Common things we are hearing:

  • “Do you even know someone that has the virus?”
  • **Coughs** OMG I have symptoms”
  • “What if everyone loses their jobs?”
  • “This might cause internal civil war”

I’m here to tell you that NOT ALL MILLENNIALS ARE STUPID. Whether this is unnecessary media attention or not, the risk of heading down to Florida for spring break does not outweigh the thought of catching this virus and not being around to finally get to an age where people will take us seriously. We’re here for the long run…so while some of us 20-year-olds are making fun of the situation…Arrowhead won’t be doing that. In fact, we’ve heard from reliable sources that there are several cases confirmed locally that people actually know!

This quick read is to make a couple of points…

  1. Arrowhead will be thinking rationally throughout this process. We will never be “kids” trying to get out of work, and we will never put our team at risk. We are OPEN…from home. In fact, we’ve seen a huge need for our services over the past week. Local business owners are looking for ways to get updates out to their clients/customers digitally – either through their website or their social media pages.
  2. NOT ALL MILLENNIALS ARE STUPID AND NOT ALL MILLENNIALS ARE SLACKERS. One of the most common questions we’ve been asked before the virus even started…”Hey, do you guys work out of your house? Or do you have an office?” WOAH. If we were 40+ years old you would never ask us that question…We’ve had an office/retail space for nearly 4 years, and we’ve doubled our business every year starting from the time our owners were 24 years old. Looks like we finally get to work out of our home for a while like some think we already do?

Anyway, have you seen the new show on Netlfix called: 100 Humans? If not…check it out…it looks like us millennials and our grandparents are smarter than you think. The two age groups that get criticized on the “reg” come out swingin!

In true millennial fashion, you may have skipped over the middle part of this post and looked directly to this large text at the bottom…

If you did, no shame…it just shows that we can help get a message out digitally, so if you are a local business owner, or know one that needs help getting the word out during this crazy time in history…we’d love to help. You need to own physical real estate, but this is a perfect example of why you need to own digital real estate as well. Let us help you!!!

Contact info@arrowheaddc.com or call 864.558.7609 to get started. We are offering discounted service for the foreseeable future. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 


Why Arrowhead Will Always Share Pricing Publicly

Why Arrowhead will always share pricing publicly…

Pricing…it’s the single most important aspect for 99% of clients. We can have the best product in the world, but if our clients can’t afford it…we’re wasting each other’s time. Hopefully if you know of us, you know that we do things differently than anyone around us. We push the boundaries and Spartanburg’s level of comfort. We like to be realistic, and understand that not everyone can afford that “west coast style” agency. We pride ourselves tremendously on the fact that we are super transparent with our clients from the moment we meet them.

With all of that being said, you can probably start to see why we make sure our pricing is readily available for anyone to see…our clients…our competitors…the curious entrepreneurs…anyone. We’re not afraid to show it, because our pricing is calculated based on what we feel our clientele needs.

In fact…if you want to ditch the rest of this blog and check it out…go HERE.

If you’re still invested in the blog, you’re probably wanting us to dive deeper. So, next we’re going to list more information regarding our pricing:

  • Our agency is geared towards start ups and small businesses, but we also have the skills to perform at the corporate level. Our pricing is broken down into several packages/levels that scale for all sizes…we don’t come up with one lump number and add the possibility of “fees” and other unknowns. You know what you’re paying with us!
  • Why we have one package for logo designs (besides corporate divisions)…Logos are your first impression as a business owner, and we take that very seriously. You will need a bunch of different versions of your logo. Horizontal format for things like your website, stacked for apparel or portrait style marketing pieces, one color and full color for situations in which you would like to spend less money on the cost of printing, and now-a-days you need a badge or icon for social media platforms. ALL of these are needed for your business, and one format won’t get the job done.
  • Can’t afford the total cost? We split up payments in multiple ways to make you comfortable. You have to spend money to make money, but when you’re starting a business we realize that you can’t keep doing that without narrowing your window for success.
  • Monthly costs vs. fixed costs…Depending on the project, your marketing efforts may need periodic maintenance – websites and social media mainly. Other projects like logos and print design may be one and done! We don’t try and rope you in to long contracts unless we feel as though we need a certain amount of time to get the job done correctly.

The bottom line is…we genuinely want to make our services available to anyone and treat every project fairly. PLEASE don’t be nervous to approach our agency with your budget. It doesn’t always work, but we certainly try to make it happen and understand that you have a budget for a reason. If you don’t want to give us your budget…we totally understand that. We can make the first move and send a proposal that outlines the costs associated with your project. After that, the ball is in your court – we aren’t pushy sales people.

LET’S DO THIS >


How To Choose Your Website Domain

How To Choose Your Website Domain

A domain is the address of where your website lives. Just like fingerprints, domain names are unique and cannot be used for different websites. While domains and websites are connected, they are not the same. For example, a domain is much like the address of your home.The physical house is representative of your website. Just as you can add, rebuild, and renovate your house like a website, your address, or domain, stays the same. Vise versa, you can change your domain name while keeping your website unchanged. Consider a mobile home; you can change the location of your mobile home, but this does not impact the physical home itself, only the address. In summary, a domain is the physical location or address of your website, while your website is the home of your site’s content. Both are connected and interchangeable but altering one does not change the other. 

DIFFERENT TYPES OF DOMAINS

Now that you have an understanding of what a domain is in relation to your website, it is important to also understand the different types of domains. The first and most common type of domain is a .com domain; which is shorthand for commercial. The next domain type is .net representative of network. This type of domain was created expressly for institutes that partake in network technologies, however this is regulated loosely and can be used as a backup to a .com domain. With that being said, it is not suggested to use .net as a replacement for .com. The third most common domain type is .org shorthand for organization. This domain type is used to represent nonprofits. Another common domain type is .edu, representing education. This domain type was created for educational institutions. Other domain types exist, such as .mil and .gov, reserved for military and government agencies, but are not as common. 

.COM VS THE REST

When purchasing a domain, .com is the most recognized domain type and therefore should be used for most types of websites. It is not an uncommon practice to purchase multiple domain types with the same domain name, in order to hold ownership of the domain name in all types. This is helpful in avoiding the same domain name being used by others, with a different domain type, leaving businesses susceptible to confusing their customer base. This practice only adds security to the domain name and can be helpful but is not considered a necessity. If you find that the .com domain you want to acquire is already taken, other domain types such as .net, should not be used as a replacement. Considering .com is the most recognized domain type, using a different domain type could leave clients confused when searching for your site. If the .com domain is already owned by another entity, it is highly suggested that you determine a new .com domain name to use for your business. The only exception to this is if you are in the education or non profit industries. As stated before, .edu or .org is the suggested domain type for these types of organizations.

CHOOSING A WEB DEVELOPER

While it may be tempting to turn over all aspects of your site to a website developer, allowing a developer to purchase your domain for you is strongly advised against. In doing so, you are granting them ownership of your domain name. Using the home analogy again, this is comparative to “paying rent” for your website domain. Without ownership, the web developer has the right to increase the price of your domain at any time, could restrict your access to the domain, or could sell your domain to someone else. By purchasing the domain yourself and providing the web developer access to the domain, you are protecting yourself from these types of situations. 

 

At Arrowhead Design Company, we only seek permission to have access to your domain for the purpose of connecting your website. We will never ask for ownership of your domain nor recommend ever allowing another to own the domain for your business. This is questionable for any developer to request and can be indicative that the developer does not have you or your businesses’ best interest at heart. 


Now that you have a basic understanding of what a domain is, the types of domains there are, and why it is suggested that you are the owner of your domain, you are ready to purchase your domain name. There are many avenues available to use when you are purchasing your domain name.

At Arrowhead, we suggest purchasing domains from either GoDaddy or G-Suite by google. GoDaddy is a great place to purchase a domain name if you already have your company’s email addresses set up through another avenue, such as Microsoft Office, and are happy with the service. If you are looking to set up email in addition to your domain, we suggest purchasing your domain through G-Suite, which offers company email addresses, access to a shared google drive for company documents, and more.

NEVER USE A FREE DOMAIN

Additionally, there are options for free domain names. This avenue is not suggested for a plethora of reasons, the most important reason being professionalism. Free domain names usually require a sub-domain name to be added to your website address. This means that your chosen domain name will be followed by the domain provider’s name, such as mydomainname.wordpress.com, which can be perceived negatively by those visiting your site. Furthermore, limitations such as storage space, bandwidth, and search engine optimization can hinder the success of your site. While a free domain may seem like an avenue to save money, in the long run, it has a greater potential to negatively impact your business.

If you are new to website design, these practices and terminology in relation to the function of your website, can be a confusing and frustrating process to navigate. With the ever increasing importance of online presence, it is vital to choose a trustworthy and reliable Web Developer, when building your website. In many cases, this is your first impression on potential clients and can ultimately lead to the success or failure of your business. Arrowhead Design Company is here to help. We provide multiple web design packages to fit every client’s needs; from small businesses to corporate infrastructures,  we prioritize our client’s success. Ensure your first impression is a positive and lasting one by contacting Arrowhead Design Company for a quote today. 

 

The following sources were used for the creation of this post.

https://www.websitebuilderexpert.com/building-websites/what-is-a-domain-name-beginners-guide/

https://www.domain.com/blog/2018/10/30/domain-name-types/


Ikea Releases: Soffa Sans Font

Ikea Releases: Soffa Sans Font

We just think this is the coolest thing. Ikea recently released a font dedicated to helping their customers design the perfect furniture layout.

Introducing the world’s comfiest font:

Download SOFFA Sans

 

Graphic found here: https://armory.visualsoldiers.com/soffa-sans/