Spartanburg Science Center

Client: Spartanburg Science Center

Web Design | Logo Design

The Spartanburg Science Center needed a new way to sign kids up for summer camps on their website. We started from scratch with an online registration platform, and downloadable PDFs to submit student information. Along with the website design, we were also able to re-design their logo, while keeping their foundational “honey comb” shaped icons. The main logo design feeds into two other program logos where the “honey comb” icons are still used throughout.



Arrowhead named in “BEST SPOTS FOR LGBTQ VISITORS” in Spartanburg

Presented by: Spartanburg Chamber of Commerce


Arrowhead Design Co. is Spartanburg’s home for all gear, well, BURG. The popular design took off with locals and visitors alike, and now the BURG logo, as well as designs with the enjoyable description, “Spartanburger,” can be seen emblazoning T-shirts, hats, tote bags, and more. Arrowhead designs can be found at their Kennedy Street store as well as other businesses around Spartanburg, including Ciclops, the Coffee Bar, The Local Hiker and more.

2019 Spartanburg Young Professionals in Communication Award

2019 Spartanburg Young Professionals in Communications Award

Presented by: Spartanburg Young Professionals




Lanie Whitaker & Jamie Woodruff | Owners, Arrowhead Design Co.

The co-owners of Arrowhead Design Co. are the creative force behind the popular “BURG” and “Spartanburger” gear and several other designs promoting community pride in Spartanburg County. The duo also provides branding, design, and marketing services to local businesses.

“Own your business and be confident in what you’re doing. Have a plan, network and build a name for yourself!”

Arrowhead Named #1 in Spartanburg and #5 in SC by

Arrowhead Named #1 in Spartanburg and #5 in SC by

Presented by:


Clutch named 337 companies in its new report on the top creative and design companies in the United States. Clutch’s research includes in-depth phone interviews with former clients, as well as analysis of the companies’ areas of expertise and market presence.

WASHINGTON, DC – July 31, 2019 – Clutch, the leading B2B ratings and reviews firm, released a new report today highlighting the top creative and design firms in 24 U.S. states.

Clutch analyzed the companies’ client satisfaction through phone interviews with former clients. Clutch also investigated the depth of the companies’ expertise and their marketing leadership in the creative and design industry to determine the results.

The leaders primarily offer web design (44%), UX/UI design (26%), and video production (22%) services. Other services offered include product design, print design, packaging design, logo design, graphic design, and broadcast video services.

“The design of a website, video, or package can give potential customers their first-ever impression of a business,” said Clutch Business Analyst Michael Trim. “Picking a creative or design firm that can accurately convey your company’s unique personality and goals is critical to success. Clutch’s data can help those seeking design services pick a partner with confidence.”

The states in the report include: Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, and Wyoming.

The report concludes Clutch’s research into the top creative and design companies in every U.S. state. Last month, Clutch highlighted the top companies in the remaining U.S. states.

The leaders are as follows:

South Carolina

  1. SPINX Digital
  2. UnitOneNine
  3. Complete Web
  4. Fount
  5. Arrowhead Design Co. Inc.
  6. Let People See

Arrowhead Design Company: Website design, logos, graphics

Arrowhead Design Company: Website design, logos, graphics

Presented by: Go Upstate


For Lanie Whitaker and Jamie Woodruff, first impressions are important. Creating first impressions is also important to the success of their clients.

Two years after Whitaker founded Arrowhead Design Company, the two are enjoying their partnership at a new location, 379 E. Kennedy St., next to the Nu-Way Restaurant. They seized upon the opportunity to open the downtown location because they saw a need for an affordable web design and print shop business with guaranteed personal services.

“With the growth in Spartanburg right now, we want to be a part of that,” said Whitaker, a 26-year-old Spartanburg native who acquired real-life skills at a software company in New Jersey after earning a graphic design degree from USC Upstate. “I see Spartanburg growing into something totally different, with its own identity and destination,” Whitaker added.

After New Jersey, Whitaker worked for a publication on the Outer Banks of North Carolina where she decided that she’d acquired all the skills she needed to start her own business. “I wanted to do something for myself, and what better way than to do it where I grew up,” she said.

he met some friends who had their own businesses in Spartanburg – Fabian Mata with Nacho Taco, and Debra and Meagan Patrick with Palmetto Twist in Boiling Springs. Then on July 11, 2016, she opened Arrowhead Design from her home.

“Me and my dad used to hunt for arrowheads all the time,” Whitaker said of her initial vision for naming the business. “For other marketing reasons, we just thought (Arrowhead) would fit this area – younger and hipper.”

At the time, she was focusing on website design and creating logos and branding for local businesses. Then she met Woodruff through Palmetto Twist, a Boiling Springs specialty boutique. “Jamie helped me open the screen printing side,” Whitaker said.

Woodruff, a 25-year-old native of Woodruff, attended Clemson University where she majored in secondary education. At Palmetto Twist, she was doing a log of the design work each day and saw that much of the screen printing work was being outsourced. She was sure there was a market for this type of work. That led her to team up with Whitaker and move the business into a space in Lyman.

One of their first screen printing successes was the Spartanburger T-shirt, which has been a big seller at several downtown locations. “We made that our screen-printing brand,” Whitaker said. “We still print it. We (tailor) it for many towns.” Their shirts are now sold from Hub City Bookshop, The Coffee Bar, The Local Hiker, Two Doors Down and Ciclops Cyderi & Brewery.

With business continuing to grow, Whitaker said she searched for a new location in downtown Spartanburg. “We were looking for a big, wide-open space,” Whitaker said of the Kennedy St. location. They also wanted other businesses to partner with them. Now Kathryn Harvey works with Arrowhead Design doing marketing and consulting work. Another partner is 3D Open Door, which produces video shoots and 3-D virtual tours.

Currently, they are working on a couple of large design projects for apartment complexes as well as with Greenville’s Stone Pin Company, the company that is bringing a bowling alley, restaurant and event center to Morgan Square. Recently finished branding projects include the Spartanburg Science Center and Brown’s Meat Market.

“We hear all the time from people that we have a different vibe than other agencies – we’re small and a better personal experience than a corporate company,” Whitaker said. “We want to stay true to being small and personal. We don’t want to grow into a non-personal experience.”

Woodruff said that although she is not doing what she went to college for, she loves what she does and looks forward to growing Arrowhead Design with Whitaker – “but not getting so big that personal service gets lost.”

“It’s very fun to meet with different people and help them come up with what they visualize for their business,” Woodruff said. “It’s really fun to see their reactions when they get their business cards or T-shirts. I think moving to downtown Spartanburg was a really great move,” Woodruff added. “Hopefully it generates some new business.”

“Let us design your first impression,” the Arrowhead website states. Creating that first impression is the key to the company’s success.

Arrowhead Design Company celebrates new Spartanburg location

Arrowhead Design Company celebrates new Spartanburg location

Presented by: Go Upstate


Arrowhead Design Company’s new location on East Kennedy Street in Spartanburg offers a variety of items for sale featuring catchy slogans and logos.

Co-owners Lanie Whitaker and Jamie Woodruff ran the business for several years in Lyman before moving it to Spartanburg this year. The business began primarily focusing on logo and graphic design along with social media management. Whitaker said after people starting asking them to have logos placed on t-shirts and coffee mugs, Arrowhead decided to start doing its own screen printing.

The business has opened at 379 E. Kennedy St. Whitaker said she continues to focus on social media management and logo and graphic design for local companies, while Woodruff handles the screen printing business.

“We moved into our new space two months ago,” Whitaker said. “It’s been awesome down here, and everyone in the city has been welcoming.”

The business hosted a reception Friday night for its customers and promoted some of its new t-shirt slogans.

Woodruff said t-shirts featuring “I’m a Spartanburger” and “Burg” have already been popular with local residents and those visiting the city for the first time. The store also sells hats, coffee mugs and other items featuring Spartanburg and South Carolina.

Several t-shirts also feature screen prints of light bulbs with “Spartanburg” displayed on the front.

Many people want local apparel, Woodruff said. “People are still getting to know us.”

Whitaker said the company’s logo and graphic designs are meant to build local pride in the community and appeal to a variety of customers including residents and corporate clients.

“The way it is going now in Spartanburg, we hope to make a presence here,” Whitaker said. “Over the past year, our sales have doubled, and we hope to continue our success.”

2018 Small Business Success Award

2018 Small Business Success Award

Presented by: Spartanburg Chamber of Commerce

**Arrowhead was presented with the FIRST EVER Small Business Success Award in Spartanburg Chamber history


Arrowhead Design Company offers branding & graphic design, web design, social media design, and in-house screen printing services. During the past year, the company has expanded its business into Downtown Spartanburg and full in-house screen printing services. Arrowhead provides a unique and intimate experience that has allowed its business and clients to thrive. You can find team members at community events, such as Spring Fling, displaying their highly coveted “I’m a Spartanburger” apparel.


  • The business must be physically located in Spartanburg County.
  • The business must have less than fifty (50) full-time employees (FTE).


  • Staying Power: Shows a history as an established business in Spartanburg County through time and community engagement.
  • Company Growth: Shows positive growth trends in revenues and workforce.
  • Innovation: Demonstrates creativity and imagination in business expansion and future planning.
  • Involvement: Active as a civic partner, both as an organization and by encouraging employees to be engaged citizens.
  • Response to Adversity: Facing challenges and overcoming obstacles with ingenuity, optimism and hard work.


  • Nominees will be brought before the Small Business Council on the 4th Wednesday of each month. Each nominee will be evaluated based on the criteria above. Closing the discussion, council will approve, deny, or request further information. If further information is requested, program director or award chair will contact business owner directly.