CWS Insurance

Client: CWS Insurance

Website Design | Logo Design | Social Media Management

CWS insurance was looking for the whole package! Since starting our services for CWS we’ve helped them customize a website specific to their insurance carriers. The website features a professional photoshoot by our partners at Arken Media Group, a community blog, online downloadable forms, and carrier library.

The logo design was a refresh, leaving behind an outdated “traditional” style logo, and replacing it with an energized font and layout, unique for other insurance providers in the area.

Lastly, CWS had no Instagram presence at all, and their Facebook presence was sporadic. After taking over their pages in November of 2019, we’ve completely streamlined their look and have already started experiencing higher performing stats.

Follow CWS Insurance on Instagram & Facebook. Visit


Dry Falls Brewing

Client: Dry Falls Brewing Co.

Web Design | Logo Design | Can Label Design | Untappd Beer Icons | Poster Design

Our first brewery client! Dry Falls Brewing Co. holds a special place in our hearts since designing their website back in 2017. Before we met the folks over at Dry Falls, they had a freelance designer create a logo for them. In 2019 they allowed us to refresh that design to the updated and “crafty” look it has today.

Lanie is absolutely amazing to work with. I have worked with her for over a year and I continue to recommend everyone who needs a graphic artist to her. Arrowhead Design Company is definitely the group you want to do any of your digital needs for your business!” – Owner, Evan Golliher

Today, we maintain their website, create monthly event posters, and design any and every label that leaves their building!



Determined To Soar

Client: Determined To Soar

Website Design | Logo Refresh

Determined to Soar was awarded our 2019 Pro Bono website design of the year! Once per year, we design a website at no cost to a non-profit making a difference. This landing page (single page scrolling) website is full of color with high definition photos of local artwork. Complete with an event calendar, and hover boxes for their pillars of success.

“We were extremely fortunate to work with Arrowhead Design Company when we were starting up our initiative celebrating milestones in Women’s History. 

Working with Arrowhead Design Company to develop and maintain a website for Determined to Soar has been an enjoyable experience. 

Lanie is an excellent listener. She really heard what I thought we needed in a website and the look I desired. She creatively finds solutions and gives you great options. 

I was thrilled with the website ADC produced. Lanie’s experience and expertise were used to our advantage and we have a website that feels customized to our unique needs. 

Going forward, making changes and updates has been a breeze. I enthusiastically recommend working with Arrowhead Design Company for all your design needs.” – Nancy Corbin, Determined to Soar team member


Owner, Lanie Whitaker Featured in Fall Edition of UP Magazine at USC Upstate

Upstate Alums Take On The Town

Presented by: USC Upstate


*See pages 16 & 17 in the magazine


Designing a business strategy

Lanie Whitaker, ’14 knows life’s ironies better than most.

The knee injuries that derailed her collegiate basketball career set her on a path to realize her entrepreneurial dream as a the founder, co-owner and lead designer for Arrowhead Design Co.,  a growing graphic design startup in downtown Spartanburg.

“A lot of people say you can’t do anything with an art degree,” says Whitaker. “I think that just depends.”

A native of Greenville, S.C., Whitaker moved to Spartanburg County, where she attended Boiling Springs High School, became a standout guard for the Lady Bulldogs and was recruited to play for the University of North Carolina at Charlotte.

In 2010, during her freshman season with the 49ers, Whitaker tore the anterior cruciate ligaments in both knees. She realized her playing days were over, so she decided to open a new chapter and pursue a degree in graphic design.

“I always wanted to get into graphic design, but UNC Charlotte didn’t have it,” says Whitaker. “My mom, Terri Whitaker, who is an advisor for the Mary Black School of Nursing, said, ‘You should check out USC Upstate.’ So I did.”

Whitaker says she took full advantage of opportunities to learn her craft. She served as president of the Club of Art and Design and worked at The Studio, Upstate’s student-run graphic design center.

“I feel like I had a very personalized experience at USC Upstate,” says Whitaker. “I had amazing opportunities to not only hone my design skills, but to learn the business side of it, too. I had a little taste of everything. I was to hit the ground running after I graduated because I already had a great network.”

In 2016, Whitaker teamed up with her business partner Jamie Woodruff, who also attended USC Upstate. Their company serves clients across the Spartanburg community, including R.J. Rockers Brewing Co., Spartanburg Science Center, Total Ministries, and Spartan Waste.

“We have a great team and we’re having a lot of fun,” says Whitaker.

“We’ve got some great clients and we want to continue to contribute to Spartanburg’s economic growth.”

— by: Trevor Anderson (UP Magazine)

Spartanburg Science Center

Client: Spartanburg Science Center

Web Design | Logo Design

The Spartanburg Science Center needed a new way to sign kids up for summer camps on their website. We started from scratch with an online registration platform, and downloadable PDFs to submit student information. Along with the website design, we were also able to re-design their logo, while keeping their foundational “honey comb” shaped icons. The main logo design feeds into two other program logos where the “honey comb” icons are still used throughout.



Arrowhead named in “BEST SPOTS FOR LGBTQ VISITORS” in Spartanburg

Presented by: Spartanburg Chamber of Commerce


Arrowhead Design Co. is Spartanburg’s home for all gear, well, BURG. The popular design took off with locals and visitors alike, and now the BURG logo, as well as designs with the enjoyable description, “Spartanburger,” can be seen emblazoning T-shirts, hats, tote bags, and more. Arrowhead designs can be found at their Kennedy Street store as well as other businesses around Spartanburg, including Ciclops, the Coffee Bar, The Local Hiker and more.

2019 Spartanburg Young Professionals in Communication Award

2019 Spartanburg Young Professionals in Communications Award

Presented by: Spartanburg Young Professionals




Lanie Whitaker & Jamie Woodruff | Owners, Arrowhead Design Co.

The co-owners of Arrowhead Design Co. are the creative force behind the popular “BURG” and “Spartanburger” gear and several other designs promoting community pride in Spartanburg County. The duo also provides branding, design, and marketing services to local businesses.

“Own your business and be confident in what you’re doing. Have a plan, network and build a name for yourself!”

Arrowhead Named #1 in Spartanburg and #5 in SC by

Arrowhead Named #1 in Spartanburg and #5 in SC by

Presented by:


Clutch named 337 companies in its new report on the top creative and design companies in the United States. Clutch’s research includes in-depth phone interviews with former clients, as well as analysis of the companies’ areas of expertise and market presence.

WASHINGTON, DC – July 31, 2019 – Clutch, the leading B2B ratings and reviews firm, released a new report today highlighting the top creative and design firms in 24 U.S. states.

Clutch analyzed the companies’ client satisfaction through phone interviews with former clients. Clutch also investigated the depth of the companies’ expertise and their marketing leadership in the creative and design industry to determine the results.

The leaders primarily offer web design (44%), UX/UI design (26%), and video production (22%) services. Other services offered include product design, print design, packaging design, logo design, graphic design, and broadcast video services.

“The design of a website, video, or package can give potential customers their first-ever impression of a business,” said Clutch Business Analyst Michael Trim. “Picking a creative or design firm that can accurately convey your company’s unique personality and goals is critical to success. Clutch’s data can help those seeking design services pick a partner with confidence.”

The states in the report include: Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, and Wyoming.

The report concludes Clutch’s research into the top creative and design companies in every U.S. state. Last month, Clutch highlighted the top companies in the remaining U.S. states.

The leaders are as follows:

South Carolina

  1. SPINX Digital
  2. UnitOneNine
  3. Complete Web
  4. Fount
  5. Arrowhead Design Co. Inc.
  6. Let People See

Arrowhead Design Company: Website design, logos, graphics

Arrowhead Design Company: Website design, logos, graphics

Presented by: Go Upstate


For Lanie Whitaker and Jamie Woodruff, first impressions are important. Creating first impressions is also important to the success of their clients.

Two years after Whitaker founded Arrowhead Design Company, the two are enjoying their partnership at a new location, 379 E. Kennedy St., next to the Nu-Way Restaurant. They seized upon the opportunity to open the downtown location because they saw a need for an affordable web design and print shop business with guaranteed personal services.

“With the growth in Spartanburg right now, we want to be a part of that,” said Whitaker, a 26-year-old Spartanburg native who acquired real-life skills at a software company in New Jersey after earning a graphic design degree from USC Upstate. “I see Spartanburg growing into something totally different, with its own identity and destination,” Whitaker added.

After New Jersey, Whitaker worked for a publication on the Outer Banks of North Carolina where she decided that she’d acquired all the skills she needed to start her own business. “I wanted to do something for myself, and what better way than to do it where I grew up,” she said.

he met some friends who had their own businesses in Spartanburg – Fabian Mata with Nacho Taco, and Debra and Meagan Patrick with Palmetto Twist in Boiling Springs. Then on July 11, 2016, she opened Arrowhead Design from her home.

“Me and my dad used to hunt for arrowheads all the time,” Whitaker said of her initial vision for naming the business. “For other marketing reasons, we just thought (Arrowhead) would fit this area – younger and hipper.”

At the time, she was focusing on website design and creating logos and branding for local businesses. Then she met Woodruff through Palmetto Twist, a Boiling Springs specialty boutique. “Jamie helped me open the screen printing side,” Whitaker said.

Woodruff, a 25-year-old native of Woodruff, attended Clemson University where she majored in secondary education. At Palmetto Twist, she was doing a log of the design work each day and saw that much of the screen printing work was being outsourced. She was sure there was a market for this type of work. That led her to team up with Whitaker and move the business into a space in Lyman.

One of their first screen printing successes was the Spartanburger T-shirt, which has been a big seller at several downtown locations. “We made that our screen-printing brand,” Whitaker said. “We still print it. We (tailor) it for many towns.” Their shirts are now sold from Hub City Bookshop, The Coffee Bar, The Local Hiker, Two Doors Down and Ciclops Cyderi & Brewery.

With business continuing to grow, Whitaker said she searched for a new location in downtown Spartanburg. “We were looking for a big, wide-open space,” Whitaker said of the Kennedy St. location. They also wanted other businesses to partner with them. Now Kathryn Harvey works with Arrowhead Design doing marketing and consulting work. Another partner is 3D Open Door, which produces video shoots and 3-D virtual tours.

Currently, they are working on a couple of large design projects for apartment complexes as well as with Greenville’s Stone Pin Company, the company that is bringing a bowling alley, restaurant and event center to Morgan Square. Recently finished branding projects include the Spartanburg Science Center and Brown’s Meat Market.

“We hear all the time from people that we have a different vibe than other agencies – we’re small and a better personal experience than a corporate company,” Whitaker said. “We want to stay true to being small and personal. We don’t want to grow into a non-personal experience.”

Woodruff said that although she is not doing what she went to college for, she loves what she does and looks forward to growing Arrowhead Design with Whitaker – “but not getting so big that personal service gets lost.”

“It’s very fun to meet with different people and help them come up with what they visualize for their business,” Woodruff said. “It’s really fun to see their reactions when they get their business cards or T-shirts. I think moving to downtown Spartanburg was a really great move,” Woodruff added. “Hopefully it generates some new business.”

“Let us design your first impression,” the Arrowhead website states. Creating that first impression is the key to the company’s success.

Arrowhead Design Company celebrates new Spartanburg location

Arrowhead Design Company celebrates new Spartanburg location

Presented by: Go Upstate


Arrowhead Design Company’s new location on East Kennedy Street in Spartanburg offers a variety of items for sale featuring catchy slogans and logos.

Co-owners Lanie Whitaker and Jamie Woodruff ran the business for several years in Lyman before moving it to Spartanburg this year. The business began primarily focusing on logo and graphic design along with social media management. Whitaker said after people starting asking them to have logos placed on t-shirts and coffee mugs, Arrowhead decided to start doing its own screen printing.

The business has opened at 379 E. Kennedy St. Whitaker said she continues to focus on social media management and logo and graphic design for local companies, while Woodruff handles the screen printing business.

“We moved into our new space two months ago,” Whitaker said. “It’s been awesome down here, and everyone in the city has been welcoming.”

The business hosted a reception Friday night for its customers and promoted some of its new t-shirt slogans.

Woodruff said t-shirts featuring “I’m a Spartanburger” and “Burg” have already been popular with local residents and those visiting the city for the first time. The store also sells hats, coffee mugs and other items featuring Spartanburg and South Carolina.

Several t-shirts also feature screen prints of light bulbs with “Spartanburg” displayed on the front.

Many people want local apparel, Woodruff said. “People are still getting to know us.”

Whitaker said the company’s logo and graphic designs are meant to build local pride in the community and appeal to a variety of customers including residents and corporate clients.

“The way it is going now in Spartanburg, we hope to make a presence here,” Whitaker said. “Over the past year, our sales have doubled, and we hope to continue our success.”