Spartanburg School Dist. 2

Client: Spartanburg, School District 2, Oakland Elementary, & Rainbow Lake Middle School

Logo Designs

District Two, comprised of 16 Elementary, Middle, and High Schools, has one core principle; “Students First.” From instructional to financial decisions, this principle is the basis of all decisions District Two makes. This same philosophy held true when deciding to change their logo. District Two ultimately chose Arrowhead Design Co. for the task. The goal of this new logo was to not only showcase District Two’s educational offerings, but the community it encompasses. Adrian Acosta, Director of Public Relations, shared, “We wanted the District 2 logo to show who we are as a place and more than what we do as administration. People have a lot of choices when it comes to where they want to live and have their children attend school. When you move here, you’re getting a package— a place to live, work, and an education.” Taking all of this into consideration, Arrowhead Design Co. presented a logo exhibiting a geographic landscape, highlighting what Acosta refers to as the “common bond” of the district. Acosta and the District Two community were thrilled with the result stating, “Parents, students, and teachers all loved it. The kids say the design makes them feel like they’re going on an adventure. Who doesn’t want to feel like that about their education?” The sincerity behind this sentiment was further expressed when Acosta referred Arrowhead Design Co. to Lora Mckillop, Principal of Oakland Elementary School, and Trenton Hardee, Principal of Rainbow Lake Middle School. Both Mckillop and Hardee were eager to refresh their own logos after seeing the logo created for District Two. 

Mckillop of Oakland Elementary School’s goal was to create two logos; one more traditionally professional and one that bolstered the atmosphere Oakland Elementary School promotes. Mckillop expressed, “We wanted our logo to show that we’re a fun place to be and it does.” 

Rainbow Lake Middle School was next to seek out Arrowhead Design Co. for a new logo. Hardee of Rainbow Lake Middle School knew that their logo needed a refresh but didn’t have a set idea for it when beginning the project. Hardee expressed “We wanted them [Arrowhead Design Co.] to show us what they could do.” He continued on to say “Our logo needed a refresh and it is spot on.” Not only was Hardee impressed by Arrowhead Design Co.’s work; but also their professionality. “The entire process was super easy. They [Arrowhead Design Co.] were quick to respond and professional. I couldn’t imagine a smoother, better process.” While Acosta, Mckillop, and Hardee were all seeking different aspects in the process of recreating their logos, they can all agree on one thing; Arrowhead Design Co. not only delivered final results that exceeded expectation, they did so in a professional and personable manner.

Arrowhead Designers: Lanie Whitaker & Slade Mullinax
Blog written by: Arrowhead Content Strategist, Katie Sparks


Jax Transportation & Logistics

Client: Jax Transportation & Logistics

Logo Design

One of our favorite before and afters. We put a modern twist on the outdated logo that Jax once had:


Arrowhead Designer: Slade Mullinax
Jax Instagram:
Jax Facebook:


Ikea Releases: Soffa Sans Font

Ikea Releases: Soffa Sans Font

We just think this is the coolest thing. Ikea recently released a font dedicated to helping their customers design the perfect furniture layout.

Introducing the world’s comfiest font:

Download SOFFA Sans


Graphic found here:

El Mex Lake Bowen

Client: El Mex Lake Bowen

Print Menu Design

Our latest menu design for El Mex Lake Bowen incorporated custom paintings inside the restaurant on the cover, as well as food photography taken by our team at Arrowhead.

Arrowhead Designer: Slade Mullinax
Arrowhead Photographer: Lanie Whitaker


Spartan Waste

Client: Spartan Waste

Social Media Management

Since starting social media management for Spartan Waste, the following stats have been accomplished:

  • Over 500 new followers on Instagram
  • Over 600 new followers on Facebook
  • 4 highlight reels of trucks, family, community, and events have been established
  • Impressions are up 327%
  • Likes are up 223%
  • Comments are up 128%

Nearly 25% of our clients are gained through our Instagram and Facebook feeds – Co-Owner, Mark Mullen

Follow Spartan Waste on Instagram and Facebook


Attorney James Thomas

Client: Attorney James Thomas

Logo Design | Website Design

Attorney James Thomas was looking for and agency to design something visual using his initials. We were able to deliver a polished design, along with a website themed by the phrase “Defending Spartanburg.” A true reflection on James Thomas’s personality.

“I trusted Arrowhead with a redesign of my law practice’s website and logo design about a year ago, and have also worked with them on a couple other smaller projects since then. They are an absolute pleasure to work with in every way. Calls to my office (and inquiries through the website) are up significantly since the launch of the website and I know it’s because of Arrowhead’s hard work. There is a lot of competition among specialists who design websites and do online marketing specifically for law firms, but I really wanted to work with local people to help establish my presence locally and stand out rather than having a cookie-cutter law firm website. A year or so later, I’m definitely happy with my decision, and they have my highest recommendation.” – Attorney James Thomas



CWS Insurance

Client: CWS Insurance

Website Design | Logo Design | Social Media Management

CWS insurance was looking for the whole package! Since starting our services for CWS we’ve helped them customize a website specific to their insurance carriers. The website features a professional photoshoot by our partners at Arken Media Group, a community blog, online downloadable forms, and carrier library.

The logo design was a refresh, leaving behind an outdated “traditional” style logo, and replacing it with an energized font and layout, unique for other insurance providers in the area.

Lastly, CWS had no Instagram presence at all, and their Facebook presence was sporadic. After taking over their pages in November of 2019, we’ve completely streamlined their look and have already started experiencing higher performing stats.

Follow CWS Insurance on Instagram & Facebook. Visit


Dry Falls Brewing

Client: Dry Falls Brewing Co.

Web Design | Logo Design | Can Label Design | Untappd Beer Icons | Poster Design

Our first brewery client! Dry Falls Brewing Co. holds a special place in our hearts since designing their website back in 2017. Before we met the folks over at Dry Falls, they had a freelance designer create a logo for them. In 2019 they allowed us to refresh that design to the updated and “crafty” look it has today.

Lanie is absolutely amazing to work with. I have worked with her for over a year and I continue to recommend everyone who needs a graphic artist to her. Arrowhead Design Company is definitely the group you want to do any of your digital needs for your business!” – Owner, Evan Golliher

Today, we maintain their website, create monthly event posters, and design any and every label that leaves their building!



Determined To Soar

Client: Determined To Soar

Website Design | Logo Refresh

Determined to Soar was awarded our 2019 Pro Bono website design of the year! Once per year, we design a website at no cost to a non-profit making a difference. This landing page (single page scrolling) website is full of color with high definition photos of local artwork. Complete with an event calendar, and hover boxes for their pillars of success.

“We were extremely fortunate to work with Arrowhead Design Company when we were starting up our initiative celebrating milestones in Women’s History. 

Working with Arrowhead Design Company to develop and maintain a website for Determined to Soar has been an enjoyable experience. 

Lanie is an excellent listener. She really heard what I thought we needed in a website and the look I desired. She creatively finds solutions and gives you great options. 

I was thrilled with the website ADC produced. Lanie’s experience and expertise were used to our advantage and we have a website that feels customized to our unique needs. 

Going forward, making changes and updates has been a breeze. I enthusiastically recommend working with Arrowhead Design Company for all your design needs.” – Nancy Corbin, Determined to Soar team member


Owner, Lanie Whitaker Featured in Fall Edition of UP Magazine at USC Upstate

Upstate Alums Take On The Town

Presented by: USC Upstate


*See pages 16 & 17 in the magazine


Designing a business strategy

Lanie Whitaker, ’14 knows life’s ironies better than most.

The knee injuries that derailed her collegiate basketball career set her on a path to realize her entrepreneurial dream as a the founder, co-owner and lead designer for Arrowhead Design Co.,  a growing graphic design startup in downtown Spartanburg.

“A lot of people say you can’t do anything with an art degree,” says Whitaker. “I think that just depends.”

A native of Greenville, S.C., Whitaker moved to Spartanburg County, where she attended Boiling Springs High School, became a standout guard for the Lady Bulldogs and was recruited to play for the University of North Carolina at Charlotte.

In 2010, during her freshman season with the 49ers, Whitaker tore the anterior cruciate ligaments in both knees. She realized her playing days were over, so she decided to open a new chapter and pursue a degree in graphic design.

“I always wanted to get into graphic design, but UNC Charlotte didn’t have it,” says Whitaker. “My mom, Terri Whitaker, who is an advisor for the Mary Black School of Nursing, said, ‘You should check out USC Upstate.’ So I did.”

Whitaker says she took full advantage of opportunities to learn her craft. She served as president of the Club of Art and Design and worked at The Studio, Upstate’s student-run graphic design center.

“I feel like I had a very personalized experience at USC Upstate,” says Whitaker. “I had amazing opportunities to not only hone my design skills, but to learn the business side of it, too. I had a little taste of everything. I was to hit the ground running after I graduated because I already had a great network.”

In 2016, Whitaker teamed up with her business partner Jamie Woodruff, who also attended USC Upstate. Their company serves clients across the Spartanburg community, including R.J. Rockers Brewing Co., Spartanburg Science Center, Total Ministries, and Spartan Waste.

“We have a great team and we’re having a lot of fun,” says Whitaker.

“We’ve got some great clients and we want to continue to contribute to Spartanburg’s economic growth.”

— by: Trevor Anderson (UP Magazine)