BURG / The Lash Studio Collaboration!

Client: The Lash Studio

T-shirt Collaboration

We were so excited to be approached by The Lash Studio team to come up with a BURG / Lash Studio collaboration t-shirt! We landed on “BURG Lashes” and designed and printed every shirt in-house.

Here is what The Lash Studio Team had to say on Facebook:

“The Lash Studio – the place in spartanBURG for all your lash and brow needs! 🥰

Loving this BURG collab with @arrowheaddesignco !!! Come grab yours! Available in sizes Small to XL.”

FOLLOW THE LASH STUDIO ON FACEBOOK

WANT TO COLLAB WITH US?


Arrowhead Named Top 100 Design Agencies in the USA by Manifest.com

Arrowhead Named Top 100 Design Agencies in the USA by Manifest.com

ARROWHEAD DESIGN CO. INC.
Arrowhead Design Co. Inc. is a web and graphic design agency headquartered in Spartanburg, S.C. Founded in 2016, their team of less than 10 people specializes in web design; they also provide some branding, graphic design, and social media marketing services for small businesses in the advertising, marketing, business, and information technology industries.

NOTABLE PROJECT
Arrowhead Design Co. Inc. provided multiple website and logo developments for a marketing firm. Arrowhead Design Co. Inc. had been the client’s main source for web and graphic design, and they needed assistance developing marketing content. The company developed WordPress websites, provided SEO services, and designed logos. After working with the company, the client saw an increase in business.

“Arrowhead Design Co. runs like a frictionless machine. We’ve never missed a client deadline when working with them, and neither have we received any complaints about their work.” — President and Co-Founder, Marketing Firm

NOTABLE CLIENTS
Spartanburg Science Center
Dry Falls Brewing Co.
Mary Black Foundation
Spartanburg Little Theatre
Spartan Waste
CWS Insurance
Spartanburg Soup Kitchen
Hope Center For Children
Cyclebar
City of Spartanburg
Eggs Up Grill
Spartanburg School District 2


Owner, Lanie Whitaker Recognized at Queen Fest (Diverse Female Creatives, Business Leaders, and Community Leaders

Owner, Lanie Whitaker Recognized at Queen Fest (Diverse Female Creatives, Business Leaders, and Community Leaders

Queen Fest featuring @kmichellemusic is an all-inclusive celebration of diverse female creatives, business leaders, and community leaders.

Lanie Whitaker is the Founder of the fast growing small business @arrowheaddesignco, and she oversees all digital and print media. We are excited to celebrate Lanie and her team accomplishments as we lead up to Queen Fest on March 14th!

Tickets can be purchased at www.synergymusicseries.com/queen-fest.

Join us for a day of music, games and rides, food, giveaways, cultural awareness, health and wellness, and more.

Check out her bio below:
Lanie Whitaker became Founder of Arrowhead Design Co. in May of 2016 after two tasking positions as an in-house graphic designer for a tech start-up in New Jersey and a publication company in North Carolina. Lanie received her Bachelors in Art Studio with an emphasis in Graphic Design from USC Upstate and has used those skills and connections to build Arrowhead’s brand over the years. Today, Lanie is the Creative Director and oversees all digital and print media that Arrowhead produces.

 

#MusicFestival #ElephntGroup #MeltingPotMusicSociety #KMichelle #VisitSpartanburg #OneSpartanburg #BarnetPark #SpartanburgSC #FamilyFun #Festivities #Food #GamesandRides #CulturalAwareness #HealthandWellness
#Festivities #musiclovers


How To Choose Your Website Domain

How To Choose Your Website Domain

A domain is the address of where your website lives. Just like fingerprints, domain names are unique and cannot be used for different websites. While domains and websites are connected, they are not the same. For example, a domain is much like the address of your home.The physical house is representative of your website. Just as you can add, rebuild, and renovate your house like a website, your address, or domain, stays the same. Vise versa, you can change your domain name while keeping your website unchanged. Consider a mobile home; you can change the location of your mobile home, but this does not impact the physical home itself, only the address. In summary, a domain is the physical location or address of your website, while your website is the home of your site’s content. Both are connected and interchangeable but altering one does not change the other. 

DIFFERENT TYPES OF DOMAINS

Now that you have an understanding of what a domain is in relation to your website, it is important to also understand the different types of domains. The first and most common type of domain is a .com domain; which is shorthand for commercial. The next domain type is .net representative of network. This type of domain was created expressly for institutes that partake in network technologies, however this is regulated loosely and can be used as a backup to a .com domain. With that being said, it is not suggested to use .net as a replacement for .com. The third most common domain type is .org shorthand for organization. This domain type is used to represent nonprofits. Another common domain type is .edu, representing education. This domain type was created for educational institutions. Other domain types exist, such as .mil and .gov, reserved for military and government agencies, but are not as common. 

.COM VS THE REST

When purchasing a domain, .com is the most recognized domain type and therefore should be used for most types of websites. It is not an uncommon practice to purchase multiple domain types with the same domain name, in order to hold ownership of the domain name in all types. This is helpful in avoiding the same domain name being used by others, with a different domain type, leaving businesses susceptible to confusing their customer base. This practice only adds security to the domain name and can be helpful but is not considered a necessity. If you find that the .com domain you want to acquire is already taken, other domain types such as .net, should not be used as a replacement. Considering .com is the most recognized domain type, using a different domain type could leave clients confused when searching for your site. If the .com domain is already owned by another entity, it is highly suggested that you determine a new .com domain name to use for your business. The only exception to this is if you are in the education or non profit industries. As stated before, .edu or .org is the suggested domain type for these types of organizations.

CHOOSING A WEB DEVELOPER

While it may be tempting to turn over all aspects of your site to a website developer, allowing a developer to purchase your domain for you is strongly advised against. In doing so, you are granting them ownership of your domain name. Using the home analogy again, this is comparative to “paying rent” for your website domain. Without ownership, the web developer has the right to increase the price of your domain at any time, could restrict your access to the domain, or could sell your domain to someone else. By purchasing the domain yourself and providing the web developer access to the domain, you are protecting yourself from these types of situations. 

 

At Arrowhead Design Company, we only seek permission to have access to your domain for the purpose of connecting your website. We will never ask for ownership of your domain nor recommend ever allowing another to own the domain for your business. This is questionable for any developer to request and can be indicative that the developer does not have you or your businesses’ best interest at heart. 


Now that you have a basic understanding of what a domain is, the types of domains there are, and why it is suggested that you are the owner of your domain, you are ready to purchase your domain name. There are many avenues available to use when you are purchasing your domain name.

At Arrowhead, we suggest purchasing domains from either GoDaddy or G-Suite by google. GoDaddy is a great place to purchase a domain name if you already have your company’s email addresses set up through another avenue, such as Microsoft Office, and are happy with the service. If you are looking to set up email in addition to your domain, we suggest purchasing your domain through G-Suite, which offers company email addresses, access to a shared google drive for company documents, and more.

NEVER USE A FREE DOMAIN

Additionally, there are options for free domain names. This avenue is not suggested for a plethora of reasons, the most important reason being professionalism. Free domain names usually require a sub-domain name to be added to your website address. This means that your chosen domain name will be followed by the domain provider’s name, such as mydomainname.wordpress.com, which can be perceived negatively by those visiting your site. Furthermore, limitations such as storage space, bandwidth, and search engine optimization can hinder the success of your site. While a free domain may seem like an avenue to save money, in the long run, it has a greater potential to negatively impact your business.

If you are new to website design, these practices and terminology in relation to the function of your website, can be a confusing and frustrating process to navigate. With the ever increasing importance of online presence, it is vital to choose a trustworthy and reliable Web Developer, when building your website. In many cases, this is your first impression on potential clients and can ultimately lead to the success or failure of your business. Arrowhead Design Company is here to help. We provide multiple web design packages to fit every client’s needs; from small businesses to corporate infrastructures,  we prioritize our client’s success. Ensure your first impression is a positive and lasting one by contacting Arrowhead Design Company for a quote today. 

 

The following sources were used for the creation of this post.

https://www.websitebuilderexpert.com/building-websites/what-is-a-domain-name-beginners-guide/

https://www.domain.com/blog/2018/10/30/domain-name-types/


Spartanburg School Dist. 2

Client: Spartanburg, School District 2, Oakland Elementary, & Rainbow Lake Middle School

Logo Designs

District Two, comprised of 16 Elementary, Middle, and High Schools, has one core principle; “Students First.” From instructional to financial decisions, this principle is the basis of all decisions District Two makes. This same philosophy held true when deciding to change their logo. District Two ultimately chose Arrowhead Design Co. for the task. The goal of this new logo was to not only showcase District Two’s educational offerings, but the community it encompasses. Adrian Acosta, Director of Public Relations, shared, “We wanted the District 2 logo to show who we are as a place and more than what we do as administration. People have a lot of choices when it comes to where they want to live and have their children attend school. When you move here, you’re getting a package— a place to live, work, and an education.” Taking all of this into consideration, Arrowhead Design Co. presented a logo exhibiting a geographic landscape, highlighting what Acosta refers to as the “common bond” of the district. Acosta and the District Two community were thrilled with the result stating, “Parents, students, and teachers all loved it. The kids say the design makes them feel like they’re going on an adventure. Who doesn’t want to feel like that about their education?” The sincerity behind this sentiment was further expressed when Acosta referred Arrowhead Design Co. to Lora Mckillop, Principal of Oakland Elementary School, and Trenton Hardee, Principal of Rainbow Lake Middle School. Both Mckillop and Hardee were eager to refresh their own logos after seeing the logo created for District Two. 

Mckillop of Oakland Elementary School’s goal was to create two logos; one more traditionally professional and one that bolstered the atmosphere Oakland Elementary School promotes. Mckillop expressed, “We wanted our logo to show that we’re a fun place to be and it does.” 

Rainbow Lake Middle School was next to seek out Arrowhead Design Co. for a new logo. Hardee of Rainbow Lake Middle School knew that their logo needed a refresh but didn’t have a set idea for it when beginning the project. Hardee expressed “We wanted them [Arrowhead Design Co.] to show us what they could do.” He continued on to say “Our logo needed a refresh and it is spot on.” Not only was Hardee impressed by Arrowhead Design Co.’s work; but also their professionality. “The entire process was super easy. They [Arrowhead Design Co.] were quick to respond and professional. I couldn’t imagine a smoother, better process.” While Acosta, Mckillop, and Hardee were all seeking different aspects in the process of recreating their logos, they can all agree on one thing; Arrowhead Design Co. not only delivered final results that exceeded expectation, they did so in a professional and personable manner.

Arrowhead Designers: Lanie Whitaker & Slade Mullinax
Blog written by: Arrowhead Content Strategist, Katie Sparks

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Jax Transportation & Logistics

Client: Jax Transportation & Logistics

Logo Design

One of our favorite before and afters. We put a modern twist on the outdated logo that Jax once had:

A

Arrowhead Designer: Slade Mullinax
Jax Instagram: https://www.instagram.com/jaxtransports/
Jax Facebook: https://www.facebook.com/JaxTransLog/

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Ikea Releases: Soffa Sans Font

Ikea Releases: Soffa Sans Font

We just think this is the coolest thing. Ikea recently released a font dedicated to helping their customers design the perfect furniture layout.

Introducing the world’s comfiest font:

Download SOFFA Sans

 

Graphic found here: https://armory.visualsoldiers.com/soffa-sans/


El Mex Lake Bowen

Client: El Mex Lake Bowen

Print Menu Design

Our latest menu design for El Mex Lake Bowen incorporated custom paintings inside the restaurant on the cover, as well as food photography taken by our team at Arrowhead.

Arrowhead Designer: Slade Mullinax
Arrowhead Photographer: Lanie Whitaker

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Spartan Waste

Client: Spartan Waste

Social Media Management

Since starting social media management for Spartan Waste, the following stats have been accomplished:

  • Over 500 new followers on Instagram
  • Over 600 new followers on Facebook
  • 4 highlight reels of trucks, family, community, and events have been established
  • Impressions are up 327%
  • Likes are up 223%
  • Comments are up 128%

Nearly 25% of our clients are gained through our Instagram and Facebook feeds – Co-Owner, Mark Mullen

Follow Spartan Waste on Instagram and Facebook

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Attorney James Thomas

Client: Attorney James Thomas

Logo Design | Website Design

Attorney James Thomas was looking for and agency to design something visual using his initials. We were able to deliver a polished design, along with a website themed by the phrase “Defending Spartanburg.” A true reflection on James Thomas’s personality.

“I trusted Arrowhead with a redesign of my law practice’s website and logo design about a year ago, and have also worked with them on a couple other smaller projects since then. They are an absolute pleasure to work with in every way. Calls to my office (and inquiries through the website) are up significantly since the launch of the website and I know it’s because of Arrowhead’s hard work. There is a lot of competition among specialists who design websites and do online marketing specifically for law firms, but I really wanted to work with local people to help establish my presence locally and stand out rather than having a cookie-cutter law firm website. A year or so later, I’m definitely happy with my decision, and they have my highest recommendation.” – Attorney James Thomas

Visit attorneyjamesthomas.com

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