Nathan Moore Foundation Branding

Client: Nathan Moore Foundation

Logo, Flyers, Website Design, Apparel Design

Arrowhead started out working with the Nathan Moore Foundation to create new t-shirts and an updated logo to go on their golf tournament flyer. The logo quickly became a recognizable staple for the foundation and the very next year they decided to have us create a new website that would accept donations, sponsorships, and t-shirt purchases online. We’re very excited to have been a part of this project.

Here is more about the foundation:

In 2016, The Nathan Moore Foundation, was created in memory of Nathan Moore, Greer High School basketball player. Nathan was always there to help his teammates, friends and family so by creating this foundation they are able to keep his legacy alive and give back. The foundation would not be able to continue without the support of the community so THANK YOU to all who have contributed through playing or donating! You can sign up or be a sponsor to help the foundation continue to grow and give back to student athletes.

Logo: Nathan’s favorite sport was basketball. By creating a golf tournament to raise funds, we decided to create a logo that incorporated both his favorite sport, and the sport that the tournament is holding. The basketball on a tee represents that.

Flyers: The flyers contain the new branding, and also the summary of this year’s tournament

Website: One-page “single scrolling” website with purchasing capabilities for sponsorships, donors, and t-shirts. 

Apparel: Logo tees with the new Nathan Moore Foundation Logo


Arrowhead Designers Jamie Woodruff & Slade Mullinax



COVID-19 From A Millennial Design Agency's Point Of View...

COVID-19 From A Millennial Design Agency’s Point Of View…

Wow!! What’s going on guys? We’ve never seen anything like this in our short time on earth. We’ve heard everything from government conspiracies, to social experiments, to actual truth that there is a disease of this magnitude wafting it’s way across the planet…

Common things we are hearing:

  • “Do you even know someone that has the virus?”
  • **Coughs** OMG I have symptoms”
  • “What if everyone loses their jobs?”
  • “This might cause internal civil war”

I’m here to tell you that NOT ALL MILLENNIALS ARE STUPID. Whether this is unnecessary media attention or not, the risk of heading down to Florida for spring break does not outweigh the thought of catching this virus and not being around to finally get to an age where people will take us seriously. We’re here for the long run…so while some of us 20-year-olds are making fun of the situation…Arrowhead won’t be doing that. In fact, we’ve heard from reliable sources that there are several cases confirmed locally that people actually know!

This quick read is to make a couple of points…

  1. Arrowhead will be thinking rationally throughout this process. We will never be “kids” trying to get out of work, and we will never put our team at risk. We are OPEN…from home. In fact, we’ve seen a huge need for our services over the past week. Local business owners are looking for ways to get updates out to their clients/customers digitally – either through their website or their social media pages.
  2. NOT ALL MILLENNIALS ARE STUPID AND NOT ALL MILLENNIALS ARE SLACKERS. One of the most common questions we’ve been asked before the virus even started…”Hey, do you guys work out of your house? Or do you have an office?” WOAH. If we were 40+ years old you would never ask us that question…We’ve had an office/retail space for nearly 4 years, and we’ve doubled our business every year starting from the time our owners were 24 years old. Looks like we finally get to work out of our home for a while like some think we already do?

Anyway, have you seen the new show on Netlfix called: 100 Humans? If not…check it out…it looks like us millennials and our grandparents are smarter than you think. The two age groups that get criticized on the “reg” come out swingin!

In true millennial fashion, you may have skipped over the middle part of this post and looked directly to this large text at the bottom…

If you did, no shame…it just shows that we can help get a message out digitally, so if you are a local business owner, or know one that needs help getting the word out during this crazy time in history…we’d love to help. You need to own physical real estate, but this is a perfect example of why you need to own digital real estate as well. Let us help you!!!

Contact or call 864.558.7609 to get started. We are offering discounted service for the foreseeable future. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 

Nu-way Lounge Total Brand Makeover

Client: Nu-way Lounge

Logo, Menu, Website Design, Apparel Design, and Social Media Management

The Nu-way Lounge, a local favorite, Spartanburg’s oldest bar, and the folks we share a brick/mortar wall with, asked us to create a new look for the Nu-way that would give a fresh vibe, but also play off the traditional “dive bar” feel that everyone knows them by. We believe we’ve achieved that with the fonts, colors, and mix of old and new.

Logo: Plays off the traditional “PBR” can label

Menu: Combos the old logo with new fonts, and macro photography of burgers

Website: One-page “single scrolling” website with full menu and Instagram feed

Apparel: Custom illustrations of exterior sign, and the classic Redneck Cheeseburger

Social Media: Management of graphics on both Instagram and Facebook

Arrowhead Designer Slade Mullinax



Featured In Winter 2020 Business View Magazine

Featured In Winter 2020 Business View Magazine

With opportunities for career and personal growth, and resources like SYP that let young professionals get involved in the community, now is the time to be a young professional in Spartanburg.

In its second year, Spartanburg Young Professionals’ The YPs honored teachers, artists, doctors and designers – all playing their part in advancing Spartanburg’s forward momentum, especially for young professionals. More than 300 nominations were submitted for this year’s class of The YPs. The SYP board chose the top three candidates in each category, with more than 700 community members ranking the finalists to select the awardees.

“The YPs of Spartanburg County are getting it done. Sometimes their work is visible, and sometimes it’s more behind -the-scenes, but young professionals are absolutely playing a major role in Spartanburg’s growth,” said Hunter Brown, SYP communications chairman. “The YPs is a great way to have their work recognized, with the support of SYP and the community. That in turn helps young professionals feel valued in Spartanburg, which improves the chances they stay in Spartanburg.”

In the last few years, Spartanburg has become a place where young professionals can grow professionally and explore leadership opportunities both at work and in the community. From 2012-2017, Spartanburg saw a 17.8 percent increase in the number of 25-34-year-old – aka millennials – countywide. That was good enough to be the eight-fastest growing small metro area in the U.S. for millennial population growth.

“It’s a great city to get started in and build a solid career or business. The city is thriving and always looking for new ways to help students and young professionals become successful,” said Ben Hall, owner of Big Ben’s Desserts and the 2019 Youhg Professional in Entrepreneurship.

At a Spartanburg Chamber Caffeinated Conversations event in March 2019, several young professionals said Spartanburg had a Goldilocks quality – it wasn’t too big or too small, but just right.

Lanie Whitaker, who along with her business partner at Arrowhead Design Co., Jamie Woodruff, were named Young Professionals in Communications, said that small-town vibe Spartanburg has is welcoming and encouraging for young professionals. “

When something happens in Spartanburg, the whole city knows about it, but not in your average small town way. Everybody knows about it because everyone is excited and wants to share the success. People want to know what’s going on, and our community is good at showcasing that,” she said. 

“It is exciting to have new retailers to visit, new restaurants to try, and new entertainment spots to enjoy in the heart of the city, even after 10 years of living here,” said Jenni Russell, this year’s Young and Professional in Innovation.

Russell, assistant product manager at Contec, INC., said Spartanburg offers the feel of a small community but with a bigger reputation.

“I love having a quaint, diverse downtown space filled with small, locally owned business, yet we have plenty of major retail business and restaurants a few miles down the road. Young professionals are able to support small businesses often =, yet we are not limited by the resources available in close proximity,” she said. “That feels like the best of both worlds – without a major commute.”

The county’s job and housing market is strong, making the live, work, and play pussple easier to fill in

Sundra Proctor Smith, this year’s Young and Professional in Education, said Spartanburg offers young professionals a great place to get started in work and family.

“Spartanburg is a great destination for young professionals looking for new homes and advancement. The job market is expanding, housing costs are reasonable, and there is plenty of culture, service opportunities and nightlife to entertain you when you’re not at work,” she said.

The wide array of quality-of-life amenities Spartanburg has to offer has only increased. New restaurants featuring everything from down-home favorites to adventurous international cuisine have opened in recent years, as have craft breweries and new entertainment and recreation options. Downtown itself has grown by leaps and bounds, too, with 289 businesses in the heart of the Hub City.

“Spartanburg is growing because Spartanburg is intentional about getting better. The growth in Spartanburg creates a lot of opportunities for young professionals,” said Hootie Solesbee, Young and Professional in Business. “I firmly belive that we are only at the beginning of the wave of Spartanburg’s rise of becoming one of the greatest towns in the Southeast.”

Solesbee, director at Harper Construction Co., has used SYP to get involved in the community, serving on nonprofit boards across the county.

“The people of Spartanburg genuinely care for the people of Spartanburg. I love all of the opportunities it provides to make a real impact in your community,” Solesbee said.

Proctor Smith said she has enjoyed the opportunities for professional growth available to her in Spartanburg. Proctor Smith, a special education teacher, said Spartanburg also provides a locational advantage for young professionals.

“An advantage of living in Spartanburg is its location. You are able to experience metropolitan areas while also enjoying the small town feeling that Spartanburg offers. Spartanburg is close to major cities like Charlotte, Atlanta and Columbia. You can enjoy the restaurants and entertainment that the large cities have and then return home on the same day,” she said.

“We would say that whether you’re from Spartanburg or you’re an outsider looking in…you’re considering Spartanburg most likely because you see the potential. We did too, and we feel as though we made the best decision we could have to put roots down here,” Whitaker said. 

Spartanburg’s talent pool has never been deeper. Just take a look at this year’s class of The YPs, a group of 10 individuals making an impact on Spartanburg County through their work or services in various industries.

The Crit 2020

Client: Partners For Active Living

2020 Crit Logo Design

We were so excited to have designed the logo for The Criterium bike race that happens annually at the end of April every year to kickoff Spring Fling. When approached by Partners For Active Living to create the brand, we assessed the logos from previous years and strategized what a refreshed logo would look. Pulling in elements from bikes, but also bringing back the use of a blue gradient to show movement, created a fun new look for the logo. To top it off, we chose a very modernized/sporty font for the name.

We can’t wait to see it in motion!!

VISIT THE CRIT WEBSITE (Crit website not designed by Arrowhead)


Why Arrowhead Will Always Share Pricing Publicly

Why Arrowhead will always share pricing publicly…

Pricing…it’s the single most important aspect for 99% of clients. We can have the best product in the world, but if our clients can’t afford it…we’re wasting each other’s time. Hopefully if you know of us, you know that we do things differently than anyone around us. We push the boundaries and Spartanburg’s level of comfort. We like to be realistic, and understand that not everyone can afford that “west coast style” agency. We pride ourselves tremendously on the fact that we are super transparent with our clients from the moment we meet them.

With all of that being said, you can probably start to see why we make sure our pricing is readily available for anyone to see…our clients…our competitors…the curious entrepreneurs…anyone. We’re not afraid to show it, because our pricing is calculated based on what we feel our clientele needs.

In fact…if you want to ditch the rest of this blog and check it out…go HERE.

If you’re still invested in the blog, you’re probably wanting us to dive deeper. So, next we’re going to list more information regarding our pricing:

  • Our agency is geared towards start ups and small businesses, but we also have the skills to perform at the corporate level. Our pricing is broken down into several packages/levels that scale for all sizes…we don’t come up with one lump number and add the possibility of “fees” and other unknowns. You know what you’re paying with us!
  • Why we have one package for logo designs (besides corporate divisions)…Logos are your first impression as a business owner, and we take that very seriously. You will need a bunch of different versions of your logo. Horizontal format for things like your website, stacked for apparel or portrait style marketing pieces, one color and full color for situations in which you would like to spend less money on the cost of printing, and now-a-days you need a badge or icon for social media platforms. ALL of these are needed for your business, and one format won’t get the job done.
  • Can’t afford the total cost? We split up payments in multiple ways to make you comfortable. You have to spend money to make money, but when you’re starting a business we realize that you can’t keep doing that without narrowing your window for success.
  • Monthly costs vs. fixed costs…Depending on the project, your marketing efforts may need periodic maintenance – websites and social media mainly. Other projects like logos and print design may be one and done! We don’t try and rope you in to long contracts unless we feel as though we need a certain amount of time to get the job done correctly.

The bottom line is…we genuinely want to make our services available to anyone and treat every project fairly. PLEASE don’t be nervous to approach our agency with your budget. It doesn’t always work, but we certainly try to make it happen and understand that you have a budget for a reason. If you don’t want to give us your budget…we totally understand that. We can make the first move and send a proposal that outlines the costs associated with your project. After that, the ball is in your court – we aren’t pushy sales people.


BURG / The Lash Studio Collaboration!

Client: The Lash Studio

T-shirt Collaboration

We were so excited to be approached by The Lash Studio team to come up with a BURG / Lash Studio collaboration t-shirt! We landed on “BURG Lashes” and designed and printed every shirt in-house.

Here is what The Lash Studio Team had to say on Facebook:

“The Lash Studio – the place in spartanBURG for all your lash and brow needs! 🥰

Loving this BURG collab with @arrowheaddesignco !!! Come grab yours! Available in sizes Small to XL.”



Arrowhead Named Top 100 Design Agencies in the USA by

Arrowhead Named Top 100 Design Agencies in the USA by

Arrowhead Design Co. Inc. is a web and graphic design agency headquartered in Spartanburg, S.C. Founded in 2016, their team of less than 10 people specializes in web design; they also provide some branding, graphic design, and social media marketing services for small businesses in the advertising, marketing, business, and information technology industries.

Arrowhead Design Co. Inc. provided multiple website and logo developments for a marketing firm. Arrowhead Design Co. Inc. had been the client’s main source for web and graphic design, and they needed assistance developing marketing content. The company developed WordPress websites, provided SEO services, and designed logos. After working with the company, the client saw an increase in business.

“Arrowhead Design Co. runs like a frictionless machine. We’ve never missed a client deadline when working with them, and neither have we received any complaints about their work.” — President and Co-Founder, Marketing Firm

Spartanburg Science Center
Dry Falls Brewing Co.
Mary Black Foundation
Spartanburg Little Theatre
Spartan Waste
CWS Insurance
Spartanburg Soup Kitchen
Hope Center For Children
City of Spartanburg
Eggs Up Grill
Spartanburg School District 2

Owner, Lanie Whitaker Recognized at Queen Fest (Diverse Female Creatives, Business Leaders, and Community Leaders

Owner, Lanie Whitaker Recognized at Queen Fest (Diverse Female Creatives, Business Leaders, and Community Leaders

Queen Fest featuring @kmichellemusic is an all-inclusive celebration of diverse female creatives, business leaders, and community leaders.

Lanie Whitaker is the Founder of the fast growing small business @arrowheaddesignco, and she oversees all digital and print media. We are excited to celebrate Lanie and her team accomplishments as we lead up to Queen Fest on March 14th!

Tickets can be purchased at

Join us for a day of music, games and rides, food, giveaways, cultural awareness, health and wellness, and more.

Check out her bio below:
Lanie Whitaker became Founder of Arrowhead Design Co. in May of 2016 after two tasking positions as an in-house graphic designer for a tech start-up in New Jersey and a publication company in North Carolina. Lanie received her Bachelors in Art Studio with an emphasis in Graphic Design from USC Upstate and has used those skills and connections to build Arrowhead’s brand over the years. Today, Lanie is the Creative Director and oversees all digital and print media that Arrowhead produces.


#MusicFestival #ElephntGroup #MeltingPotMusicSociety #KMichelle #VisitSpartanburg #OneSpartanburg #BarnetPark #SpartanburgSC #FamilyFun #Festivities #Food #GamesandRides #CulturalAwareness #HealthandWellness
#Festivities #musiclovers

How To Choose Your Website Domain

How To Choose Your Website Domain

A domain is the address of where your website lives. Just like fingerprints, domain names are unique and cannot be used for different websites. While domains and websites are connected, they are not the same. For example, a domain is much like the address of your home.The physical house is representative of your website. Just as you can add, rebuild, and renovate your house like a website, your address, or domain, stays the same. Vise versa, you can change your domain name while keeping your website unchanged. Consider a mobile home; you can change the location of your mobile home, but this does not impact the physical home itself, only the address. In summary, a domain is the physical location or address of your website, while your website is the home of your site’s content. Both are connected and interchangeable but altering one does not change the other. 


Now that you have an understanding of what a domain is in relation to your website, it is important to also understand the different types of domains. The first and most common type of domain is a .com domain; which is shorthand for commercial. The next domain type is .net representative of network. This type of domain was created expressly for institutes that partake in network technologies, however this is regulated loosely and can be used as a backup to a .com domain. With that being said, it is not suggested to use .net as a replacement for .com. The third most common domain type is .org shorthand for organization. This domain type is used to represent nonprofits. Another common domain type is .edu, representing education. This domain type was created for educational institutions. Other domain types exist, such as .mil and .gov, reserved for military and government agencies, but are not as common. 


When purchasing a domain, .com is the most recognized domain type and therefore should be used for most types of websites. It is not an uncommon practice to purchase multiple domain types with the same domain name, in order to hold ownership of the domain name in all types. This is helpful in avoiding the same domain name being used by others, with a different domain type, leaving businesses susceptible to confusing their customer base. This practice only adds security to the domain name and can be helpful but is not considered a necessity. If you find that the .com domain you want to acquire is already taken, other domain types such as .net, should not be used as a replacement. Considering .com is the most recognized domain type, using a different domain type could leave clients confused when searching for your site. If the .com domain is already owned by another entity, it is highly suggested that you determine a new .com domain name to use for your business. The only exception to this is if you are in the education or non profit industries. As stated before, .edu or .org is the suggested domain type for these types of organizations.


While it may be tempting to turn over all aspects of your site to a website developer, allowing a developer to purchase your domain for you is strongly advised against. In doing so, you are granting them ownership of your domain name. Using the home analogy again, this is comparative to “paying rent” for your website domain. Without ownership, the web developer has the right to increase the price of your domain at any time, could restrict your access to the domain, or could sell your domain to someone else. By purchasing the domain yourself and providing the web developer access to the domain, you are protecting yourself from these types of situations. 


At Arrowhead Design Company, we only seek permission to have access to your domain for the purpose of connecting your website. We will never ask for ownership of your domain nor recommend ever allowing another to own the domain for your business. This is questionable for any developer to request and can be indicative that the developer does not have you or your businesses’ best interest at heart. 

Now that you have a basic understanding of what a domain is, the types of domains there are, and why it is suggested that you are the owner of your domain, you are ready to purchase your domain name. There are many avenues available to use when you are purchasing your domain name.

At Arrowhead, we suggest purchasing domains from either GoDaddy or G-Suite by google. GoDaddy is a great place to purchase a domain name if you already have your company’s email addresses set up through another avenue, such as Microsoft Office, and are happy with the service. If you are looking to set up email in addition to your domain, we suggest purchasing your domain through G-Suite, which offers company email addresses, access to a shared google drive for company documents, and more.


Additionally, there are options for free domain names. This avenue is not suggested for a plethora of reasons, the most important reason being professionalism. Free domain names usually require a sub-domain name to be added to your website address. This means that your chosen domain name will be followed by the domain provider’s name, such as, which can be perceived negatively by those visiting your site. Furthermore, limitations such as storage space, bandwidth, and search engine optimization can hinder the success of your site. While a free domain may seem like an avenue to save money, in the long run, it has a greater potential to negatively impact your business.

If you are new to website design, these practices and terminology in relation to the function of your website, can be a confusing and frustrating process to navigate. With the ever increasing importance of online presence, it is vital to choose a trustworthy and reliable Web Developer, when building your website. In many cases, this is your first impression on potential clients and can ultimately lead to the success or failure of your business. Arrowhead Design Company is here to help. We provide multiple web design packages to fit every client’s needs; from small businesses to corporate infrastructures,  we prioritize our client’s success. Ensure your first impression is a positive and lasting one by contacting Arrowhead Design Company for a quote today. 


The following sources were used for the creation of this post.