Congrats Kris Bridgeforth!

Congrats to Kris Bridgeforth!

2020 Spartanburg Community College Grad!

Lanie here – President of Arrowhead Design Company. Today is such a happy day for the Arrowhead team. Our 10 month internship with Kris Bridgeforth officially turns into a full time Graphic Designer position. Kris has come a long was since stepping through our doors, learning from both his professors and his co-workers at Arrowhead.

We’ve asked Kris to answer some fun questions, that we think you will enjoy! :

What’s it like to be done with school foreverrr??
“Although school may be over, I feel like my learning has just began. It’s an exciting feeling to get started on the journey that I believed I worked really hard for and its a major accomplishment.”

If there is one thing you know you will apply from your degree directly to your design work at Arrowhead, what would it be?
“I believe that the knowledge I’ve gained of design principles such as balance, contrast, etc will be the most directly applicable at Arrowhead.”

Your 10 month internship with us has now turned into a full time graphic design position!! What are you most excited about?
“I’m super hype to just get better as a designer. I’ve never been in a position that landed me around other creatives and its been quite the experience as I’m constantly inspired to develop my creativity.”

What’s your favorite thing to design and what’s your least favorite?
“My favorite things to design are album covers, posters, advertisements, and although proven to be tougher than usual, logos! My least favorite would probably be postcards lol.”

Your experience was cut a little short at SCC due to the Corona Virus, so If you could say one thing to your professors what would it be?
“I would say it has been awesome to be a student of individuals who care about the success of their students and in this short time, it has motivated me to be where I am today.”

Where do you see yourself in 5 years?
“Well with Arrowhead’s rapid growth, I hope to see JUNIOR knocked off my position for starters lol. Where I see myself in five years is always changing, but I hope to be a reliable designer for ARROWHEAD DESIGN COMPANY INC!!!!”

**In case you’re wondering…JUNIOR was knocked off his title immediately :p

Contact or call 864.558.7609 for more information about us. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 

Impact Spartanburg

Client: Impact Spartanburg

Website Design

The previous Impact Spartanburg website had loads of information, but no good way of viewing it. Minimal picture usage, and old page layouts made for an uninteresting experience for viewers.

With our new design you’ll see vibrant images, valuable resource links, moving infographics, and plenty of helpful content for viewers to actually use! The Impact team was also extremely happy to be able to include new branding that they created internally. The new website incapsulates everything their organization is doing for our community in Spartanburg.

Arrowhead Designer: Lanie Whitaker



Agency Partner Program

10 Reasons Why You Want to Host Your Wordpress Website With Us…

  1. We include maintenance and editing time! Thinking about going the cheap route with Godaddy, Bluehost, or even Host Gator? Your biggest regret will be that when you need help with your site later on down the line, they won’t be willing to help you. Our hosting package comes with monthly plugin updates, as well as 2 hours of whatever updates you want on your website!
  2. We use the #1 Wordpress hosting company in the world and we are AGENCY PARTNERS with them. What does that mean? Flywheel, our hosting company (WP Engine partner) – is the fastest and most reliable hosting company around. They’ve recently upgraded us to the gold tier in their program, and we receive priority support.
  3. SSL certificate included! Certificates are a MUST HAVE in today’s world. It’s for the security of you and your website viewers. This comes at an extra cost from other companies, but is included with us!
  4. Backups every day for peace of mind! We back your website up every day to protect from white screens, hacks, and clicking accidents. We can restore your website back to the previous day if any of these things happen!
  5. Hacker-free security! No hosting platform is 100% secure, but we work extra hard to keep your website safe and free from hackers. IF they happen to get through, we will be responsible for cleaning things up for you!
  6. Talk to someone local! There is nothing more frustrating than having to explain your problem to a stranger. We’re local, and we are familiar, so pick up the phone and talk to us, or swing by and have a chat!
  7. Reliability! Our websites rarely go down..and when they do…we are on top of it! No hosting company can guarantee 100% up-time, but we guarantee that during downtime we are working to fix it!
  8. Google Analytics upon request! Want to know the top level stats from your website visitors? Top pages? Top referrers? Number of hits? We’ve got you! 🙂
  9. Organic SEO! Search Engine Optimization…it’s all the buzz right now. We are here to tell you that you have a lot bigger things to be worried about, but if you’ve got that bug in your ear telling you to work on your SEO, we build a solid foundation for each page to perform well.
  10. You will be hands off. This is our clients’ favorite part. We run their website for them, and all they have to do is send us an email with changes when they have them. Want to post a blog but don’t know how? How about add a new section to your page? Or maybe even add a pop-up during times like Covid-19 when you just want to get one quick message across to your customers/clients? We will do all of that, and you won’t catch an extra bill from us.

We aren’t shy…our hosting is $80/mon. and comes with everything we mentioned above. By the time you purchase your hosting, ssl certificate, and privacy from a big box store, you will be in the ballpark of $30/mon. (and most companies make you pay for a year in advance) The kicker is…you have to do everything yourself, fix it when it breaks, and wait on hold with a customer service rep for well…who knows how long. Worth the extra $50 to switch to us?:)


Contact or call 864.558.7609 to get started. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 

Spartanburg Little Theatre

Client: Spartanburg Little Theatre

Logo Design, 75th Anniversary Branding, Website Design.

From the very beginning of this project, the Arrowhead team knew this was going to be a special project. Not only are many employees at Arrowhead super fans, we have a love for things that our community loves…and the Little Theatre is one of those things.

The project begin with a “refresh” of their current branding. The legendary mask that has stuck with the Little Theatre over the years, is a staple. One that we felt as though we would be silly to change. So, our first task was to freshin’ up the current logo and make it “new” again without losing it’s historical values.

We went from this:

To this:


You can see the clear differences in the choices of layout, the surrounding mask shape, and event the fonts. We completed a much more streamlined look.

After the original logo design, we began to tackle the 75th Anniversary logo. 

The 75th logo did not come with a before/after, but here is the glorious after:

The negative space inside of the 5 allowed for the signature mask face to come through to keep the branding consistent.

Lastly, The Website Pulled It All Together:

Before, the theatre did not have an online shopping experience. All tickets were directed through the Chapman cultural center. Now, only select individual tickets will go through Chapman, while the rest go through the online e-commerce shopping experience we created for the Little Theatre. Purchase season tickets, donate, join their legacy circle, sponsor, you can do it all from there new site! Not to mention all the fun new photography and graphics pulling together to complete this beautiful brand.

Arrowhead Designer: Lanie Whitaker



Nathan Moore Foundation Branding

Client: Nathan Moore Foundation

Logo, Flyers, Website Design, Apparel Design

Arrowhead started out working with the Nathan Moore Foundation to create new t-shirts and an updated logo to go on their golf tournament flyer. The logo quickly became a recognizable staple for the foundation and the very next year they decided to have us create a new website that would accept donations, sponsorships, and t-shirt purchases online. We’re very excited to have been a part of this project.

Here is more about the foundation:

In 2016, The Nathan Moore Foundation, was created in memory of Nathan Moore, Greer High School basketball player. Nathan was always there to help his teammates, friends and family so by creating this foundation they are able to keep his legacy alive and give back. The foundation would not be able to continue without the support of the community so THANK YOU to all who have contributed through playing or donating! You can sign up or be a sponsor to help the foundation continue to grow and give back to student athletes.

Logo: Nathan’s favorite sport was basketball. By creating a golf tournament to raise funds, we decided to create a logo that incorporated both his favorite sport, and the sport that the tournament is holding. The basketball on a tee represents that.

Flyers: The flyers contain the new branding, and also the summary of this year’s tournament

Website: One-page “single scrolling” website with purchasing capabilities for sponsorships, donors, and t-shirts. 

Apparel: Logo tees with the new Nathan Moore Foundation Logo


Arrowhead Designers Jamie Woodruff & Slade Mullinax



COVID-19 From A Millennial Design Agency's Point Of View...

COVID-19 From A Millennial Design Agency’s Point Of View…

Wow!! What’s going on guys? We’ve never seen anything like this in our short time on earth. We’ve heard everything from government conspiracies, to social experiments, to actual truth that there is a disease of this magnitude wafting it’s way across the planet…

Common things we are hearing:

  • “Do you even know someone that has the virus?”
  • **Coughs** OMG I have symptoms”
  • “What if everyone loses their jobs?”
  • “This might cause internal civil war”

I’m here to tell you that NOT ALL MILLENNIALS ARE STUPID. Whether this is unnecessary media attention or not, the risk of heading down to Florida for spring break does not outweigh the thought of catching this virus and not being around to finally get to an age where people will take us seriously. We’re here for the long run…so while some of us 20-year-olds are making fun of the situation…Arrowhead won’t be doing that. In fact, we’ve heard from reliable sources that there are several cases confirmed locally that people actually know!

This quick read is to make a couple of points…

  1. Arrowhead will be thinking rationally throughout this process. We will never be “kids” trying to get out of work, and we will never put our team at risk. We are OPEN…from home. In fact, we’ve seen a huge need for our services over the past week. Local business owners are looking for ways to get updates out to their clients/customers digitally – either through their website or their social media pages.
  2. NOT ALL MILLENNIALS ARE STUPID AND NOT ALL MILLENNIALS ARE SLACKERS. One of the most common questions we’ve been asked before the virus even started…”Hey, do you guys work out of your house? Or do you have an office?” WOAH. If we were 40+ years old you would never ask us that question…We’ve had an office/retail space for nearly 4 years, and we’ve doubled our business every year starting from the time our owners were 24 years old. Looks like we finally get to work out of our home for a while like some think we already do?

Anyway, have you seen the new show on Netlfix called: 100 Humans? If not…check it out…it looks like us millennials and our grandparents are smarter than you think. The two age groups that get criticized on the “reg” come out swingin!

In true millennial fashion, you may have skipped over the middle part of this post and looked directly to this large text at the bottom…

If you did, no shame…it just shows that we can help get a message out digitally, so if you are a local business owner, or know one that needs help getting the word out during this crazy time in history…we’d love to help. You need to own physical real estate, but this is a perfect example of why you need to own digital real estate as well. Let us help you!!!

Contact or call 864.558.7609 to get started. We are offering discounted service for the foreseeable future. We are easy to work with, creative, adaptable, and most importantly…transparent and reliable. 

Nu-way Lounge Total Brand Makeover

Client: Nu-way Lounge

Logo, Menu, Website Design, Apparel Design, and Social Media Management

The Nu-way Lounge, a local favorite, Spartanburg’s oldest bar, and the folks we share a brick/mortar wall with, asked us to create a new look for the Nu-way that would give a fresh vibe, but also play off the traditional “dive bar” feel that everyone knows them by. We believe we’ve achieved that with the fonts, colors, and mix of old and new.

Logo: Plays off the traditional “PBR” can label

Menu: Combos the old logo with new fonts, and macro photography of burgers

Website: One-page “single scrolling” website with full menu and Instagram feed

Apparel: Custom illustrations of exterior sign, and the classic Redneck Cheeseburger

Social Media: Management of graphics on both Instagram and Facebook

Arrowhead Designer Slade Mullinax



Featured In Winter 2020 Business View Magazine

Featured In Winter 2020 Business View Magazine

With opportunities for career and personal growth, and resources like SYP that let young professionals get involved in the community, now is the time to be a young professional in Spartanburg.

In its second year, Spartanburg Young Professionals’ The YPs honored teachers, artists, doctors and designers – all playing their part in advancing Spartanburg’s forward momentum, especially for young professionals. More than 300 nominations were submitted for this year’s class of The YPs. The SYP board chose the top three candidates in each category, with more than 700 community members ranking the finalists to select the awardees.

“The YPs of Spartanburg County are getting it done. Sometimes their work is visible, and sometimes it’s more behind -the-scenes, but young professionals are absolutely playing a major role in Spartanburg’s growth,” said Hunter Brown, SYP communications chairman. “The YPs is a great way to have their work recognized, with the support of SYP and the community. That in turn helps young professionals feel valued in Spartanburg, which improves the chances they stay in Spartanburg.”

In the last few years, Spartanburg has become a place where young professionals can grow professionally and explore leadership opportunities both at work and in the community. From 2012-2017, Spartanburg saw a 17.8 percent increase in the number of 25-34-year-old – aka millennials – countywide. That was good enough to be the eight-fastest growing small metro area in the U.S. for millennial population growth.

“It’s a great city to get started in and build a solid career or business. The city is thriving and always looking for new ways to help students and young professionals become successful,” said Ben Hall, owner of Big Ben’s Desserts and the 2019 Youhg Professional in Entrepreneurship.

At a Spartanburg Chamber Caffeinated Conversations event in March 2019, several young professionals said Spartanburg had a Goldilocks quality – it wasn’t too big or too small, but just right.

Lanie Whitaker, who along with her business partner at Arrowhead Design Co., Jamie Woodruff, were named Young Professionals in Communications, said that small-town vibe Spartanburg has is welcoming and encouraging for young professionals. “

When something happens in Spartanburg, the whole city knows about it, but not in your average small town way. Everybody knows about it because everyone is excited and wants to share the success. People want to know what’s going on, and our community is good at showcasing that,” she said. 

“It is exciting to have new retailers to visit, new restaurants to try, and new entertainment spots to enjoy in the heart of the city, even after 10 years of living here,” said Jenni Russell, this year’s Young and Professional in Innovation.

Russell, assistant product manager at Contec, INC., said Spartanburg offers the feel of a small community but with a bigger reputation.

“I love having a quaint, diverse downtown space filled with small, locally owned business, yet we have plenty of major retail business and restaurants a few miles down the road. Young professionals are able to support small businesses often =, yet we are not limited by the resources available in close proximity,” she said. “That feels like the best of both worlds – without a major commute.”

The county’s job and housing market is strong, making the live, work, and play pussple easier to fill in

Sundra Proctor Smith, this year’s Young and Professional in Education, said Spartanburg offers young professionals a great place to get started in work and family.

“Spartanburg is a great destination for young professionals looking for new homes and advancement. The job market is expanding, housing costs are reasonable, and there is plenty of culture, service opportunities and nightlife to entertain you when you’re not at work,” she said.

The wide array of quality-of-life amenities Spartanburg has to offer has only increased. New restaurants featuring everything from down-home favorites to adventurous international cuisine have opened in recent years, as have craft breweries and new entertainment and recreation options. Downtown itself has grown by leaps and bounds, too, with 289 businesses in the heart of the Hub City.

“Spartanburg is growing because Spartanburg is intentional about getting better. The growth in Spartanburg creates a lot of opportunities for young professionals,” said Hootie Solesbee, Young and Professional in Business. “I firmly belive that we are only at the beginning of the wave of Spartanburg’s rise of becoming one of the greatest towns in the Southeast.”

Solesbee, director at Harper Construction Co., has used SYP to get involved in the community, serving on nonprofit boards across the county.

“The people of Spartanburg genuinely care for the people of Spartanburg. I love all of the opportunities it provides to make a real impact in your community,” Solesbee said.

Proctor Smith said she has enjoyed the opportunities for professional growth available to her in Spartanburg. Proctor Smith, a special education teacher, said Spartanburg also provides a locational advantage for young professionals.

“An advantage of living in Spartanburg is its location. You are able to experience metropolitan areas while also enjoying the small town feeling that Spartanburg offers. Spartanburg is close to major cities like Charlotte, Atlanta and Columbia. You can enjoy the restaurants and entertainment that the large cities have and then return home on the same day,” she said.

“We would say that whether you’re from Spartanburg or you’re an outsider looking in…you’re considering Spartanburg most likely because you see the potential. We did too, and we feel as though we made the best decision we could have to put roots down here,” Whitaker said. 

Spartanburg’s talent pool has never been deeper. Just take a look at this year’s class of The YPs, a group of 10 individuals making an impact on Spartanburg County through their work or services in various industries.

The Crit 2020

Client: Partners For Active Living

2020 Crit Logo Design

We were so excited to have designed the logo for The Criterium bike race that happens annually at the end of April every year to kickoff Spring Fling. When approached by Partners For Active Living to create the brand, we assessed the logos from previous years and strategized what a refreshed logo would look. Pulling in elements from bikes, but also bringing back the use of a blue gradient to show movement, created a fun new look for the logo. To top it off, we chose a very modernized/sporty font for the name.

We can’t wait to see it in motion!!

VISIT THE CRIT WEBSITE (Crit website not designed by Arrowhead)


Why Arrowhead Will Always Share Pricing Publicly

Why Arrowhead will always share pricing publicly…

Pricing…it’s the single most important aspect for 99% of clients. We can have the best product in the world, but if our clients can’t afford it…we’re wasting each other’s time. Hopefully if you know of us, you know that we do things differently than anyone around us. We push the boundaries and Spartanburg’s level of comfort. We like to be realistic, and understand that not everyone can afford that “west coast style” agency. We pride ourselves tremendously on the fact that we are super transparent with our clients from the moment we meet them.

With all of that being said, you can probably start to see why we make sure our pricing is readily available for anyone to see…our clients…our competitors…the curious entrepreneurs…anyone. We’re not afraid to show it, because our pricing is calculated based on what we feel our clientele needs.

In fact…if you want to ditch the rest of this blog and check it out…go HERE.

If you’re still invested in the blog, you’re probably wanting us to dive deeper. So, next we’re going to list more information regarding our pricing:

  • Our agency is geared towards start ups and small businesses, but we also have the skills to perform at the corporate level. Our pricing is broken down into several packages/levels that scale for all sizes…we don’t come up with one lump number and add the possibility of “fees” and other unknowns. You know what you’re paying with us!
  • Why we have one package for logo designs (besides corporate divisions)…Logos are your first impression as a business owner, and we take that very seriously. You will need a bunch of different versions of your logo. Horizontal format for things like your website, stacked for apparel or portrait style marketing pieces, one color and full color for situations in which you would like to spend less money on the cost of printing, and now-a-days you need a badge or icon for social media platforms. ALL of these are needed for your business, and one format won’t get the job done.
  • Can’t afford the total cost? We split up payments in multiple ways to make you comfortable. You have to spend money to make money, but when you’re starting a business we realize that you can’t keep doing that without narrowing your window for success.
  • Monthly costs vs. fixed costs…Depending on the project, your marketing efforts may need periodic maintenance – websites and social media mainly. Other projects like logos and print design may be one and done! We don’t try and rope you in to long contracts unless we feel as though we need a certain amount of time to get the job done correctly.

The bottom line is…we genuinely want to make our services available to anyone and treat every project fairly. PLEASE don’t be nervous to approach our agency with your budget. It doesn’t always work, but we certainly try to make it happen and understand that you have a budget for a reason. If you don’t want to give us your budget…we totally understand that. We can make the first move and send a proposal that outlines the costs associated with your project. After that, the ball is in your court – we aren’t pushy sales people.