Arrowhead Design Company: Website design, logos, graphics

Presented by: Go Upstate


For Lanie Whitaker and Jamie Woodruff, first impressions are important. Creating first impressions is also important to the success of their clients.

Two years after Whitaker founded Arrowhead Design Company, the two are enjoying their partnership at a new location, 379 E. Kennedy St., next to the Nu-Way Restaurant. They seized upon the opportunity to open the downtown location because they saw a need for an affordable web design and print shop business with guaranteed personal services.

“With the growth in Spartanburg right now, we want to be a part of that,” said Whitaker, a 26-year-old Spartanburg native who acquired real-life skills at a software company in New Jersey after earning a graphic design degree from USC Upstate. “I see Spartanburg growing into something totally different, with its own identity and destination,” Whitaker added.

After New Jersey, Whitaker worked for a publication on the Outer Banks of North Carolina where she decided that she’d acquired all the skills she needed to start her own business. “I wanted to do something for myself, and what better way than to do it where I grew up,” she said.

he met some friends who had their own businesses in Spartanburg – Fabian Mata with Nacho Taco, and Debra and Meagan Patrick with Palmetto Twist in Boiling Springs. Then on July 11, 2016, she opened Arrowhead Design from her home.

“Me and my dad used to hunt for arrowheads all the time,” Whitaker said of her initial vision for naming the business. “For other marketing reasons, we just thought (Arrowhead) would fit this area – younger and hipper.”

At the time, she was focusing on website design and creating logos and branding for local businesses. Then she met Woodruff through Palmetto Twist, a Boiling Springs specialty boutique. “Jamie helped me open the screen printing side,” Whitaker said.

Woodruff, a 25-year-old native of Woodruff, attended Clemson University where she majored in secondary education. At Palmetto Twist, she was doing a log of the design work each day and saw that much of the screen printing work was being outsourced. She was sure there was a market for this type of work. That led her to team up with Whitaker and move the business into a space in Lyman.

One of their first screen printing successes was the Spartanburger T-shirt, which has been a big seller at several downtown locations. “We made that our screen-printing brand,” Whitaker said. “We still print it. We (tailor) it for many towns.” Their shirts are now sold from Hub City Bookshop, The Coffee Bar, The Local Hiker, Two Doors Down and Ciclops Cyderi & Brewery.

With business continuing to grow, Whitaker said she searched for a new location in downtown Spartanburg. “We were looking for a big, wide-open space,” Whitaker said of the Kennedy St. location. They also wanted other businesses to partner with them. Now Kathryn Harvey works with Arrowhead Design doing marketing and consulting work. Another partner is 3D Open Door, which produces video shoots and 3-D virtual tours.

Currently, they are working on a couple of large design projects for apartment complexes as well as with Greenville’s Stone Pin Company, the company that is bringing a bowling alley, restaurant and event center to Morgan Square. Recently finished branding projects include the Spartanburg Science Center and Brown’s Meat Market.

“We hear all the time from people that we have a different vibe than other agencies – we’re small and a better personal experience than a corporate company,” Whitaker said. “We want to stay true to being small and personal. We don’t want to grow into a non-personal experience.”

Woodruff said that although she is not doing what she went to college for, she loves what she does and looks forward to growing Arrowhead Design with Whitaker – “but not getting so big that personal service gets lost.”

“It’s very fun to meet with different people and help them come up with what they visualize for their business,” Woodruff said. “It’s really fun to see their reactions when they get their business cards or T-shirts. I think moving to downtown Spartanburg was a really great move,” Woodruff added. “Hopefully it generates some new business.”

“Let us design your first impression,” the Arrowhead website states. Creating that first impression is the key to the company’s success.